SEO specialist

SEO Strategy Execution
Develop and implement SEO strategies tailored to e-commerce
platforms, focusing on product pages, category pages, and blog
content.
Conduct comprehensive keyword research to identify high-value terms
with strong intent for product and category optimization.
Collaborate with product and content teams to ensure SEO best
practices in product descriptions, titles, and metadata.
On-Page Optimization
Optimize product and category pages for keywords, schema markup,
and internal linking.
Create and maintain an effective URL structure for SEO-friendly navigation.
Regularly review and update metadata, alt tags, and content for SEO
compliance.
Technical SEO
Conduct regular audits to address crawl issues, duplicate content, broken links, and page speed.
Work with developers to optimize site architecture, mobile
responsiveness, and structured data for rich snippets.
Ensure proper indexing of products and categories in search engines.
Content Strategy
Support the content team by providing keyword insights and SEO
guidelines for blogs, product descriptions, and promotional pages.
Optimize landing pages for seasonal campaigns and new product
launches.
Monitor and improve user engagement metrics such as bounce rate,
time on page, and conversions.
Off-Page Optimization and Link-Building
Develop and execute link-building strategies to acquire high-quality
backlinks for product and blog pages.
Establish relationships with industry influencers, affiliates, and relevant
publishers for collaborative content and backlinks.
Performance Monitoring and Reporting
Use tools like Google Analytics, Google Search Console, SEMrush, and
Ahrefs to track organic traffic, keyword rankings, and conversion rates.
Provide regular reports with actionable insights to improve traffic,
engagement, and revenue.
Monitor competitor SEO strategies and adapt to maintain a competitive
edge.

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