A Digital Marketing Live Course

Digital Marketing Program

It's an Hybrid program includes 5 sessions (3 offline & 2 online)


Start Date : 5/2/2022 
End Date : 5/3/2022

You will learn in our Digital Marketing program the upcoming content : 

Consumer Behavior, Introduction to Practical Marketing, What is Strategy, Types of market research, What is Offline Marketing, Introduction to Event management, Introduction to Digital Marketing, What is Copywriting, B2B Digital Marketing, Google Ads and Facebook Ads

Course Schedule

"Consumer Behavior 1- internal influences 2- External influences 3- Consumer decision making process 4- How stores track shopping behavior 5- Color psychology

"Introduction to Practical Marketing 1- Marketing iceberg 2- Marketing Segmentation 3- Marketing Mix 4- Brand Persona exercise . 5- Brand Value Chain ========== What is Strategy 1- Strategy Simplified 2- Strategy Example (Video) 3- Strategic situation 4- Prisoner’s dilemma 5- Marketing Strategy 6- Porter’s five forces 7- PESTL Analysis"

"Types of market research 1- What is market research 2- Initiating Research 3- Qualitative Research 4- Quantitative Research 5- Delivering Insights ========= What is Offline Marketing 1- Importance of offline marketing 2- Internal Marketing 3- IMC 4- Omni-Channel Marketing"

"Introduction to Event management 1- Activation management 2- Conference management 3- Guerrilla Marketing ============= Introduction to Digital Marketing 1- What is the importance of Digital marketing 2- Digital Marketing channels 3- Digital Marketing KPIs ================== What is Copywriting 1- Copywriting or content creation? 2- Content localization "

"B2B Digital Marketing 1- Lead generation funnel 2- MQL & SQL 3- Email Marketing 4- Organic traffic 5- Linkedin Ads ========================== Google Ads 1- Display Ads 2- Search Ads 3- Local store ads ======================= Facebook Ads 1- Awareness Ads 2- Consideration Ads 3- Conversion Ads"

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