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Marketing and PR

Brand Management Program

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Live Course Schedule
  • 1
  • Session
Session 1 "Offline"
Introduction Session:
·         Impact of success and failure of brands on business
·         Power of Brands
·         What can be branded?
06:00 PM, 19-05-2022
03:01:00
  • 2
  • Session
Session 2 "offline"
Branding in Corporates:
·         Reflection of relationship marketing on brands
·         Customer Experience & Brand perception formula
·         Brand Equity building blocks
·         Brand growth strategies
·         Brand Management internal and external stakeholders communication.
06:00 PM, 21-05-2022
03:01:00
  • 3
  • Session
Session 3 "Online"
Internal communication, will learn how to:
·         Handle new launches process for NPDs (New Product Development).
·         Work cross-functionally with sales, finance, production, supply chain, R&D and quality.
·         Ensuring the right channel mix
·         Develop consumer and trade promos.
·         Manage Advertising and Marketing A&M spending
·         Monitor brand’s performance.
·         Review Income statement.
06:00 PM, 23-05-2022
03:01:00
  • 4
  • Session
Session 4 "Online"
External communication, will learn how to:
·         Conduct marketing research projects (Brand Track Health, Product Testing, U&A… etc.).
·         Develop promotional strategies and execute activities for brand awareness.
·         Communicate externally with BTL and ATL agencies for brand activities.
06:00 PM, 25-05-2022
03:01:00
  • 5
  • Session
Session 5 "Offline"
·         How to attain skills required for Brand Management?
·         How to start a career in brand management?
·         Branding job titles and description
·         Career Advising
·         Assigning projects for simulation day
06:00 PM, 26-05-2022
03:01:00
  • 6
  • Session
Session 6 "Offline"
Simulation Day
06:00 PM, 28-05-2022
03:01:00

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