Session 1 "Offline"

Introduction Session:
·         Impact of success and failure of brands on business
·         Power of Brands
·         What can be branded?

Session 2 "offline"

Branding in Corporates:
·         Reflection of relationship marketing on brands
·         Customer Experience & Brand perception formula
·         Brand Equity building blocks
·         Brand growth strategies
·         Brand Management internal and external stakeholders communication.

Session 3 "Online"

Internal communication, will learn how to:
·         Handle new launches process for NPDs (New Product Development).
·         Work cross-functionally with sales, finance, production, supply chain, R&D and quality.
·         Ensuring the right channel mix
·         Develop consumer and trade promos.
·         Manage Advertising and Marketing A&M spending
·         Monitor brand’s performance.
·         Review Income statement.

Session 4 "Online"

External communication, will learn how to:
·         Conduct marketing research projects (Brand Track Health, Product Testing, U&A… etc.).
·         Develop promotional strategies and execute activities for brand awareness.
·         Communicate externally with BTL and ATL agencies for brand activities.

Session 5 "Offline"

·         How to attain skills required for Brand Management?
·         How to start a career in brand management?
·         Branding job titles and description
·         Career Advising
·         Assigning projects for simulation day

Session 6 "Offline"

Simulation Day