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Amr Abdel-Aziz . Brand strategist/architect

Brand Management

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Business Developer | Brand architect | Data Scientist
I started my career 8 years ago, almost first day in college with a passion for "Marketing", "Data science" and "business intelligence" 
I am very passionate about how influential my career line is the main driver to consumer preference & buying behavior and I work hard to be one of the youngest MBA holders.


  • Brand Manager at Maa Althahab Fragrances ( 2019 - Present )

  • Founder at Madinaty Runners ( 2015 - Present )

    Founded since 2015, we became the biggest hub for entertainment and sport in New Cairo with + 3m annual reach and +3000 participant for events and +120 volunteer - planning and approving annual activities and calendar with organization's Heads - spokes person for media channels (Radio, TV and magazines) about our campaigns and events - Connect with TMG holding to create a mutual campaigns that serve the city residents - organizing the first cultural salon in new Cairo - work with brands and SME's to boost their brand in the city - partner with charitable NGO 'S and other organizations on sports and entertainment events and campaigns Achievements : First Halloween half-marathon Madinaty 2016 | #WeNeedToWalk campaign

  • Brand Manager at Indomie Egypt ( 2014 - 2018 )

    • Leading the strategic planning process for the Indomie brand based on key consumer insights to enhance current portfolio and improve communication with consumers. • Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners. • Working closely on Marketing Research companies to obtain relevant information, including the development and implementation of brand studies and focus groups. • Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition. • Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget. • Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy. • Lead, Manage and grow a team for TTL, cooking demo and activation • update activations forecasting system to propose new materials, products and estimated budget • launch new products and acquire feedback from TTL, BTL Channels • write campaign briefs and work with agencies to create a wonderful content and videos • Help shape key events which exemplify and communicate brand values (e.g. youth events AIESEC, Enactus, Dar El-Orman - Misr El-kheir foundation, and exhibitions)   • create a new communication system for customer service, B2B and online recruitment with alignment with each associated department • Create digital marketing management standards, regulations and roles of engagement

  • Marketing Manager at Wafflicious ( 2017 - 2018 )

    *FREELANCE PROJECT* - Collaborate with internal stakeholders and external agencies to lead brand activities. - Fully leading all the brand’s promotional plan from idea to execution. - Closely monitoring brand performance and working to achieve its targets. - Conduct regular market & trade visits to have full competition overview, consumer insights and monitor brand performance. - Listing all branches on Google and upload the right data for SEO / Adwords campaign E.G: "Wafflicious CityStars" - Leading all the packaging development and ensuring effective implementation. - Assist in developing annual strategic/tactical marketing plans. - Conduct competitive pricing analysis and strategy. - Update sales and expenses to provide upper management with Budget. - Participate in the development of digital marketing and social networking plans. - Create new promotion tools and POS materials. - Plan and supervise on on-ground brand activations in on and off premise outlets. - Conduct market analysis, including category and product trends and opportunities.

  • Academic Program Manager at Indomie Egypt ( 2016 - 2017 )

    Created the brands's academy project for improving BTL activations and connect with key youth influencers in all universities: Planning, Implementation and Execution of the project with student communities/models in all Egyptian universities organize all the program / project- related events (career Mart, Greek campus 2016 , (Rise-up summit 2017) and (GUC Got talent 2015) Assessing academic audience spectrum in order to develop a local engagement strategy that is responsive to market trends, audience perception, product adoption and net new engagement opportunities. Serving as the recognized “go to” custodian, advocate, and a home for all students and entrepreneurs Owning/Tracking different Indomie programs/initiatives to scale business impact and maintain engagement, adoption, and advocacy. Reviewing all programs and activities against metrics and goals to prioritize and make informed business and marketing decisions. Planning, Implementation and Execution of Academic program in all Egyptian Universities Executing regular field activities to ensure Indomie's depth of relationships with Academic audience. Owning/Tracking different Indomie programs/initiatives to scale business impact and maintain engagement, adoption, and advocacy. Reviewing all programs and activities against metrics and goals to prioritize and make informed business and marketing decisions. responsible for all universities / schools activations and coverage

  • Communications Specialist at Egyptian Steel ( 2012 - 2014 )

    - responsible for Corporate's media production planning, media buying and execution of day-to-day activities - speaks on behalf of the company for media and Publish regular press releases communicating new projects - Manage presence in social networking sites including Facebook, Twitter, and other similar community sites - Work under specific and updated social media strategy. - Monitor trends in social media. - Become an advocate of the Company in social media spaces. Reporting to: Ahmed Abo-Hashima, CEO, Egyptian Steel group

  • Digital Marketing Intern at Microsoft ( 2011 - 2012 )

    - Connect between Microsoft and students Egyptian universities through online community pages on Social media Created marketing plans and launch of windows phone apps. - Collaborate with event managers for media coverage - launch Microsoft products in Egypt


 Computer Science at Helwan University ( 2010 - 2014 )

1 Brand Management 102 (Brand Management) Watch Now
2 Brand Management 101 (Brand Management) Watch Now
3 Brand Management 103 (Brand Management) Watch Now

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