Founded in 2009, NAS Trends is a retail brand with a clear concept behind it. The brand engages with the youth of Egypt to create unique designs with specific mottos behind them. Nas Trends started off as a T-shirt brand, however with its expansion, the product line began to develop. Nowadays, NAS Trends counts T-shirts, polos, sweatpants, sweatshirts, beanbags and various accessories among its shelves. Nas Trends has an ongoing two way-communication with its public. Through their highly active Facebook page, which counts around 1,660,000 followers, the brand launches design competitions engaging all talented young artists to apply and send in their own designs for the purpose of creating NAS Trends’ seasonal collection. Nas Trends strongly believes that today’s youth represent activeness, energy, optimism, hard work, innovation and ambition. Through the qualities of the youth, NAS built its brand identity. The brand differentiates itself from competitors through its unique interaction and involvement with Egypt’s youth. The brand name carries the message behind the company’s main aim: the people are the trendsetters. NAS Trends offers the youth, tomorrow’s future, a unique experience where they, design, vote, choose, win, and finally, buy products that say what they believe in. We are pushing NAS Trends to be a new channel of self-expression. We believe that NAS Trends is the transcendent level to social media networks. We use the likes, and shares to turn it into a product that the customer can always have. We are bringing the virtual world into the real world. Last but not least, our customer who believes in certain values or concepts can spread it by using our products anywhere.