نظرة عامة على الوظيفة
- مستوي الخبرة
- +8 سنوات
- نوع العمل
- دوام كامل
- نوع مكان العمل
- Not specified
- الموقع
- القاهرة
- Job function
- التسويق والعلاقات العامة
- اخر موعد للتقديم
- 01 يونيو 2022
عن الوظيفة
- Plan & manage the implementation of the social media strategy to optimize the reach and engagement of Fatura’s different stakeholders (wholesalers, retailers, manufacturing companies as well as investors and the start-ups ecosystem…etc.).
- Identify the best-fit channels to be used and set the media buying plan and budget.
- Monitor & report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights & test the efficiency of media buying spending against set objectives and take corrective actions accordingly.
- Plan the app marketing calendar in alignment with the growth team (identify the ideal number of each tool -posts, notifications…etc.-)
- Set the direction and the calendar for social media platforms in coordination with the relevant departments (strategy, market intelligence, people & culture…etc.
Job responsibilities:
- Review and approve the designs and content for the in-app marketing posts, ensure consistency in designs and the compliance to the set timelines for the different tools.
المتطلبات
- +8 years’ experience in digital marketing within the e-commerce sector.
- Strong analytical background and attention to detail with ability to use data to measure performance and determine improvements
- Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of campaigns.
- Have solid knowledge of all performance marketing tactics across multiple advertising channels. (Display / SEM / Paid Social / App).
- Strong and persuasive verbal and written communication skills.
- Advanced use of Excel and reporting tools.
المهارات
التسويق والعلاقات العامة
