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Fatura

Digital Marketing Manager

Fatura · Cairo

Full-time

+8 years

Job Overview

Experience Level
+8 years
Employment Type
Full-time
Workplace Type
Not specified
Location
Cairo
Job function
Marketing and PR
Application Deadline
01 June 2022

About the Role

  • Plan & manage the implementation of the social media strategy to optimize the reach and engagement of Fatura’s different stakeholders (wholesalers, retailers, manufacturing companies as well as investors and the start-ups ecosystem…etc.).
  • Identify the best-fit channels to be used and set the media buying plan and budget.
  • Monitor & report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights & test the efficiency of media buying spending against set objectives and take corrective actions accordingly.
  • Plan the app marketing calendar in alignment with the growth team (identify the ideal number of each tool -posts, notifications…etc.-)
  • Set the direction and the calendar for social media platforms in coordination with the relevant departments (strategy, market intelligence, people & culture…etc.


Job responsibilities:

  • Review and approve the designs and content for the in-app marketing posts, ensure consistency in designs and the compliance to the set timelines for the different tools.

Requirements

  • +8 years’ experience in digital marketing within the e-commerce sector.
  • Strong analytical background and attention to detail with ability to use data to measure performance and determine improvements
  • Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of campaigns.
  • Have solid knowledge of all performance marketing tactics across multiple advertising channels. (Display / SEM / Paid Social / App).
  • Strong and persuasive verbal and written communication skills.
  • Advanced use of Excel and reporting tools.

Skills

Marketing and PR

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