Ahmed elkhaleefa

Cellular: 011 533 12 580

Address: Hadayek Al Ahram – Giza-Egypt

Email: a.refat.khaleefa@gmail.com

Birthday Date: 1/05/1985

 April – 2021: Certified Digital Marketing Professional(Digital Marketing Institute). 

 Nov -2020: Master in Business Administration MBA (University of Strathclyde - UK). 

 2002-2007: Faculty of Pharmacy MISR University for Science and Technology (MUST) Egypt, Bachelor’s Degree in pharmaceutical Science. 

Marketing Essential (Harvard Manage Mentor)- Feb 2016.

Marketing plan (Harvard Mange Mentor) March 2016.

Finance Essential (Harvard Mange Mentor) April 2016.

June 2009: professional certificate in Marketing - American University in Cairo (AUC) 

(Principle of marketing- Consumer Behavior- Business Economics- Business Communication-International marketing- managing People- Strategic Customer Service.)

March 2019 to July 2021 

·       Responsible for All marketing activities to consumer products especially oral care sector. Including digital marketing tactic and social media strategy.

·       Work with cooperation with business development department and regulatory department to evaluate the market opportunity for the new products.

·       Support the sales team for all marketing activities.  

·       Analyze the market to find business opportunity and building a long term strategy for the brand. 

April 2018 to March 2019 

·       Responsible for making marketing plans, strategy and tactics for Vaccines lines (Aramen and Arapenta) in Saudi Arabia

·       Develop and creating the marketing materials.

·       Deliver the strategy to the sales team and train them on a marketing message

·       Analyze the market and competitors.

Jan 2016 – March 2018

·  Responsible for developing and implementing the marketing strategy and plan of medical Aesthetics and drmatology division, including an innovative portfolio (BOTOX® Cosmetic, JUVÉDERM® Ultra and Vycross range).

·   Developing and managing tailored direct to consumer campaigns “DTC”.

·   Creating higher Brand Awareness in Saudi Arabia.

·   Liaison between the regional marketing and the local market, where the main function is to follow up the implementation  of the regional strategy and totally responsible for the local tactics and SOPs.

·  Lead and control all marketing activities for the assigned products launching local campaigns and organizing effective events that include symposia, Allergan medical Institute education program.

·    Responsible for developing the medical education plan for Saudi Arabia.

 Product Specialist at Allergan (Eastern Area-Riyadh) (KSA)

2013 – 2016

·   Establishing profitable long-term relationship with my customers through promoting company products

in major institutions, all over the eastern province.

·   Arranging hands-on workshops and medical group selling presentations. 

·   Responsible for implementing marketing programs within my region.

 Medical Representative in (CVS) line cardiovascular system at Riyadh pharma (KSA)

2009 – 2012

·    78% Growth in sales for white glo Brand. 

·    Increase the penetration of the brand in more Accounts and gain market share from 1% in 2018 to 2.7 % in 2019 in whitening toothpastes sector. 

·     Increase Brand awareness for white glo in Saudi Market. 

·      43% Market share of Aramen in meningococcal vaccine market.

 

  ·   Juvederm® portfolio successfully achieved 21% growth and high market share 60%.
  ·    Botox maintain as a market leader with 9.6% growth and 95% market share.
  ·     Successfully implemented first DTC (Direct to consumer campaign) about fillers, in Saudi Arabia including clinic locator. www. Juvederm mena.com

·       Organize first Allergan standalone events about Botox in Saudi Market.

 

·       Increase local medical education activities that reflects positively on filler growth.

·       Microsoft Excel: Excellent. 

·       PowerPoint: Excellent. 

·       Microsoft Word: intermediate. 

 

·       Sees the whole picture and enjoy the challenge of pulling the pieces together to achieve some strategic objectives.

·       Recognizes complementary skills in individuals and identifies how they can work to a common goal. Leads by example to deliver a motivated and high-performing team.

·       Builds relations across all functions of business by understanding and respecting people’s priorities, finding common ground and delivering on promises.

·       Take responsibility and get the right people involved. Turns ideas into action and follows through to completion.

·       English: Very good speaking and writing

·       Arabia: Native language