Aya Hablas

Aya Hablas is a digital marketing assistant manager at CIB Egypt. A performance-driven digital marketing professional with experience managing multi-channel campaigns across META, Google, TikTok, and other platforms. She specializes in digital acquisition, media strategy, and campaign optimization, with a strong focus on driving measurable business results.
Currently at CIB Egypt, Aya works on translating business objectives into data-led growth strategies, optimizing performance, and improving ROI through testing, analysis, and continuous optimization. Her experience spans supplier and client-side roles, giving her a practical, real-world perspective on how digital marketing actually works.