Bayan Rashed

As Strategic Procurement Associate Director at Diriyah Company, she directs a SAR 80–100Bn portfolio, leading Smart Cities and MEP procurement alongside central commercial projects, and embedding local content and Saudization into the supply base. She previously managed a $257M direct and indirect materials portfolio as Global Senior Procurement Manager at PepsiCo, led G2G and B2B bids worth c.SAR 1Bn at BAE Systems SDT, and generated EUR 1M+ in annual savings at Schneider Electric through e-reverse auctions and lean sourcing.

An electrical engineer by training (BSc, Effat University; MSc, University of Essex), Bayan brings a rare ability to interrogate technical specifications as rigorously as commercial terms — and convert that into pricing leverage. She is currently completing a Doctor of Business Administration at Abertay University, researching adaptive procurement strategies for supply chain resilience among manufacturers in Riyadh.