Emad Shawky

Emad Shawky is the Chief Data and Analytics Officer at Banque Misr, with over two decades of
experience in building scalable technology and data products for the financial services industry. In
his current role, Emad is responsible for developing the bank’s data and AI capabilities to enhance
business performance, strengthen smart controls, and drive operational efficiency and data-driven
decision-making.
Under his leadership, the Data and Analytics team has delivered impactful AI use cases across the
bank. These include cross-selling solutions for retail customers via branches and call centers, credit
scoring and fraud detection models for Express SME loans, and income estimation models for
retail loans. The team is also spearheading the development of the bank’s Data Warehouse,
improving data quality, and implementing automated reporting solutions for all departments,
laying a robust data foundation for the future.
Prior to this role, Emad served as the Chief Digital Officer at Banque Misr, where he established
the Digital Factory, delivering successful digital platforms such as BM Online, SME Express, and the
Corporate Banking Platform.
Before joining Banque Misr, Emad was the Chief Information Officer at IDH Group, where he led
the organization’s digital expansion across Africa and the Middle East, launched new products, and
built digital customer channels.
Earlier in his career, Emad was the Head of Software Engineering at EFG Hermes, where he
oversaw the development of one of the region’s most advanced capital markets trading platforms,
supporting over 35 markets. In addition to that he led the technology of group NBFI expansion.
Throughout his career, Emad has led the creation of pioneering digital products for retail, SME,
and corporate clients, including the successful BNPL fintechs Souhoola and ValU, and numerous
innovative data and technology initiatives.
Emad is a recognized expert in digital transformation, known for helping organizations reshape
their business and operating models by harnessing the power of technology and AI in today’s
digital-first world.