Eman AlMadani

Eman AlMadani is Director, SME Products management and commercialization at Mastercard, where she plays a key role in advancing the company’s SME agenda across West Arabia. Based in Riyadh, she focuses on driving the commercialization of innovative payment solutions that help small and medium-sized businesses grow, operate more efficiently, and access new opportunities. 

Eman brings more than a decade of experience in the financial services sector, with deep expertise in card products, portfolio management, and digital banking. Prior to joining Mastercard, she held senior roles across leading institutions in Saudi Arabia, including SAB and Banque Saudi Fransi, where she led the development and launch of card solutions and contributed to strategic product initiatives.
 
Throughout her career, Eman has been at the forefront of driving innovation in payments and supporting the growth of SMEs through customer-centric solutions. Her work is focused on empowering businesses with the tools, insights, and financial capabilities needed to scale sustainably and thrive in an increasingly digital economy.