Hilda Louca

Hilda Louca is a leading entrepreneur in Egypt’s fashion and e-commerce landscape. Recognized
by the Top 50 Women Forum as one of the Most Influential Women of 2021, and listed
among Forbes Middle East’s 100 Most Powerful Businesswomen in 2023 and 2024, she is the
first Egyptian woman to create an online fashion platform dedicated to local designers.
In 2018, she founded MITCHA, now Egypt’s top multi-brand fashion marketplace supporting
over 200 local brands. Under her leadership, MITCHA is expanding regionally to empower
emerging designers and bring Egyptian creativity to the global stage.
Hilda also serves as Managing Director of Converted, a next-generation AdTech and
marketing automation platform helping businesses grow through AI-driven advertising and
data intelligence.
In 2023, Hilda joined the first season of Shark Tank Egypt as one of the Sharks, further
solidifying her role as a prominent innovator and advocate for entrepreneurship.
Awards:
• Top 50 Women Forum: Women Fashion Empowerment Award (2021)
• Top 50 Most Influential Women (2022)
• Forbes Middle East: 100 Most Powerful Businesswomen (2023 & 2024)