Loula Selim

Loula Selim, Group Marketing Head at Edita Food Industries. She holds a degree in
Business Administration from The American University in Cairo and began her career at
Animation Advertising, where she managed accounts across FMCG, telecom, and real
estate sectors before transitioning to the client side at Edita, where she has built nearly two
decades of multi-category experience in the FMCG industry
Her expertise includes brand building, portfolio and category strategy, product innovation,
and marketing communications, with a strong track record of launching and scaling brands
and driving sustainable growth.