Mai Zahra

Mai Zahra is a Senior Employer Branding Specialist with 8+ years of experience across EMEA and Southeast Asia, working at the intersection of HR, marketing, and communications.

With a dual academic background in Marketing and Human Resources, she approaches employer branding as a credibility discipline—not a content calendar. Her work focuses on building trust-based employer reputations, aligning EVP with real employee experience, and ensuring attraction and retention are treated as one system, not two separate efforts.

Mai has led and partnered on employer branding, talent communications, and hiring transformation initiatives in fast-scaling and complex organizations, collaborating closely with recruiters, HRBPs, leaders, and communications teams. She is particularly passionate about turning real hiring and workplace challenges into honest narratives that resonate with talent and leaders alike.

Beyond execution, Mai is an active thought leader and mentor, known for her clear, human, and no-fluff perspective on employer branding. She regularly shares insights on LinkedIn, supports early-career professionals, and challenges organizations to move away from performative branding toward long-term reputation building.

Her work is grounded in one belief: employer branding only works when it’s shared, owned, and lived—by the whole organization, not one role.