Dr. Mohamed El-Rouby

Dr. Mohamed ElRouby (Dr. FP&A) is a globally recognized FP&A, Finance, and Strategy leader with over 23 years of experience driving financial transformation and strategic performance across multinational organizations, including Novartis, Johnson & Johnson, Takeda, Energizer, and Pharmanovia. 
He is the recipient of multiple prestigious recognitions, including Best FP&A Professional in the Middle East (2024), Top 10 CFOs in Asia, Top 200 Global Power Leaders, and Best CFO in Healthcare (UK). 
Dr. ElRouby is the Founder & Managing Partner of Dr. FP&A Advisors, a specialized advisory firm supporting private and public sector organizations in building next-generation FP&A capabilities through digital finance transformation, AI-enabled forecasting, strategic planning, and enterprise performance management. 
He has held senior leadership roles such as AVP Global Commercial Finance and Regional Head of FP&A, partnering with executive teams to drive revenue growth, profitability, and data-driven decision-making. 
Dr. ElRouby is also a leading global trainer and faculty member at HOFT Academy, which has trained over 6,000 finance professionals in 30+ countries and was named the Best FP&A Academy in the Middle East (2025). 
He holds a Doctorate in Management (AI in Finance), an MBA in Finance, and globally recognized certifications including CGMA-ACMA, FPAC, CIFPA, CSCA, and OKRP.