Nevine ElFar

Nevine Elfar, Director of Grocery & Retail Marketplace at talabat Egypt, she drives innovative business strategies and solutions that allows talabat to expand into non-food verticals such as grocery, health and beauty, flowers, ..etc. Nevine has played an instrumental role in launching local shops vertical at talabat Egypt, expanding the platform's offering and boosting customer engagement.

Nevine has over 12 years of experience across Egypt and Europe where her expertise spreads across Product Marketing and Online Sales, notably as a Senior Category Manager at Amazon, where she led strategic initiatives to optimize e-commerce growth and uplift commercial offerings. Her career began at Vodafone, where she led the e-commerce platform and go-to market strategies in the enterprise division, gaining valuable experience in digital transformation and business development. She has also played a key role in the revamp of the customer life cycle management during her assignment in Vodafone Ireland.

Nevine’s diverse career has equipped her with a unique skill set that bridges global markets and

local insights. With a BSc in Integrated Marketing Communications from the American University in Cairo, Nevine is known for her strategic vision, leadership, and passion for innovation.