Omnia is the Deputy CEO and Chief Investment Officer in NAEEM Holding For Investments and
Chairwoman and Managing Director of NAEEM Financial Investments. She has investment banking and
private equity experience and a thorough knowledge of the conduct of both in the MENA region for
the past 20+ years.
Prior to joining NAEEM, Omnia was a Founder and the Managing Director of Viveris Mashrek, a
subsidiary of Viveris Management (France), a private equity company with AUMs in excess of USD 4
Bn. She was responsible for the company’s strategy and operations in addition to her role as a fund
manager. She has participated in placing USD 40 Mn of funds for Viveris and USD 100 Mn SMEs fund,
preparing a deal flow pipeline, and formation of strategic alliances with known investment banks and
private equity firms.
Prior to joining Viveris Management, Omnia was a partner and director in Haykala Investment
Management, a private equity manager specialized in restructuring distressed companies in Egypt.
Haykala managed the Middle East turnaround fund subscribed to by regional investors like Al Futtaim
and Al Zamil, in addition to the major shareholder in Haykala being the Commercial International Bank.
Omnia has structured then the first acquisition finance deal structured as an Islamic Ijara in Egypt in
the oil field services sector and was replicated in the iron and steel sector.
Prior to joining Haykala, Omnia was co-head of the investment banking – Barclays Bank Egypt since
April 2005 where she structured and executed landmark acquisition finance and project finance
transactions.
She was also actively involved in structuring securitization transactions and other forms of balance
sheet optimization, including the following deals:
• Execution of the largest acquisition deal in MENA region in 2005: USD 73 Mn, for Egyptian
Fertilizers Company (EFC)
• Project finance debt syndication for USD 600 Mn for EFC
• Structuring and Execution of the first securitization deal in Egypt, Contact Car Securitization
• OCI EGP 1.45 Bn bond issuance in 2005
From 1999 till 2004, Omnia worked in the corporate finance team at the Commercial International
Bank (CIB) S.A.E., whereby she was involved in a number of IPOs, private placements, mergers and
acquisitions transactions in a wide array of sectors including telecommunications (Telecom Egypt IPO),
real estate (Amer Group Expansion), textiles, tourism and food and beverages.
Omnia holds a Bachelor’s Degree, with a double major in business and economics, from the American
University in Cairo and is a CFA charter holder. She lectured in the American University in Cairo Credit
and Investment Banking Course. Omnia also pursues independent research efforts in Islamic Finance,
with her first article titled “Islamic Finance and its role in SMEs Development: Case in Point Egypt” that
was published by the International Journal of Social Entrepreneurship and Innovation in August, 2013.
She received her Executive MBA degree from London Business School (LBS) with highest honors, was
recognized as one of the Top 100 Most Powerful Businesswomen in 2022, 2023 and 2024 by Forbes
Middle East and was the recipient of the distinguished alumni award from the American University in
Cairo.