Safaa Badr

Driven by her belief in the power of learning and human potential, Safaa Badr brings over 17 years of experience in Talent Management.

Most recently, Safaa served at e& as a Talent Performance and Development Manager, where she led the performance management function and drove developmental initiatives across the organization. Prior to this, she made a strong impact in the learning and development field across leading organizations including Ericsson, Azadea, and Samsung, contributing to large-scale capability building and leadership development efforts.

Holding a Master’s in Business Psychology from the University of East London, alongside being a certified coach, Safaa has earned multiple certifications from Lebanon, Korea, and Dubai, bringing a diverse, international perspective to talent, leadership, and organizational growth.

Safaa’s work is guided by a clear purpose: fostering growth, and lasting impact across organizations