Digital Marketing Program

"Consumer Behavior 1- internal influences 2- External influences 3- Consumer decision making process 4- How stores track shopping behavior 5- Color psychology

"Introduction to Practical Marketing 1- Marketing iceberg 2- Marketing Segmentation 3- Marketing Mix 4- Brand Persona exercise . 5- Brand Value Chain ========== What is Strategy 1- Strategy Simplified 2- Strategy Example (Video) 3- Strategic situation 4- Prisoner’s dilemma 5- Marketing Strategy 6- Porter’s five forces 7- PESTL Analysis"

"Types of market research 1- What is market research 2- Initiating Research 3- Qualitative Research 4- Quantitative Research 5- Delivering Insights ========= What is Offline Marketing 1- Importance of offline marketing 2- Internal Marketing 3- IMC 4- Omni-Channel Marketing"

"Introduction to Event management 1- Activation management 2- Conference management 3- Guerrilla Marketing ============= Introduction to Digital Marketing 1- What is the importance of Digital marketing 2- Digital Marketing channels 3- Digital Marketing KPIs ================== What is Copywriting 1- Copywriting or content creation? 2- Content localization "

"B2B Digital Marketing 1- Lead generation funnel 2- MQL & SQL 3- Email Marketing 4- Organic traffic 5- Linkedin Ads ========================== Google Ads 1- Display Ads 2- Search Ads 3- Local store ads ======================= Facebook Ads 1- Awareness Ads 2- Consideration Ads 3- Conversion Ads"