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Seoudi

Brand Manager

Seoudi · Cairo

Full-time

+5 years

Job Overview

Experience Level
+5 years
Employment Type
Full-time
Workplace Type
Not specified
Location
Cairo
Job function
Marketing and PR
Application Deadline
01 June 2022

About the Role

The Category Brand Manager will be responsible for the development & execution of the overall category strategy which delivers on the company objectives, Leveraging the existing portfolio and initiating/leading on NPD’s.

Leads a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. 


Job responsibilities:

• Identify research needs, execute research studies and projects, and analyze research to identify opportunities.

• Plan long-term development strategies for categories & turn Strategies into a Marketing plan

• Stay current on market trends and competitive activity

• Establish and maintain brand budgets

• Define and manage the brand communication strategy using a variety of media

• Own the development and messaging of the brand narrative

• Create, execute, and manage marketing programs and campaigns

• Lead the project management for the ongoing brands/sub- brands OR new product development processes.

• Determine the Pricing & Positioning of a product /category & the consumer understanding to maximize visibility

• To initiate & manage market research projects to deliver powerful consumer & customer insights as the basis for long term Categories Growth & develop these insights into achievable plans

• Lead Key activations across the year working closely with external & internal stakeholders & Agencies to deliver Best in class activation across all touch points • Media Management (knowledge of running a 360-degree campaign (ATL – BTL – Digital)

• Collaborate with merchandisers to expand product categories

• To ensure product availability that meets consumer demands

• Determine the Pricing & Positioning of a product /category & the consumer understanding to maximize visibility

• Make changes to the product line to increase profit margin

• Prioritizing innovation opportunities & Lead Launch plans on NPD initiates, working with cross functional teams to land best in class execution in market 

Requirements

• Bachelor's degree in Marketing, Business, or related field.

• 5-7 years of experience in brand management, brand marketing, or marketing management

• Proven ability to work cross-functionally

• Experience managing a brand across multiple markets

• Creative thinker and problem solver

• Strong communication skills

• Project management experience, with a solid understanding of project management principles and 

Skills

Marketing and PR

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