Job Overview
- Experience Level
- No experience needed
- Employment Type
- Full-time
- Workplace Type
- Not specified
- Location
- Cairo
- Job function
- Marketing and PR
- Application Deadline
- 03 September 2024
About the Role
o The Brand Manager will be responsible for managing full EFB programs, projects and corporate deals life cycle activities from ideation and design through successful launch. He/She develops effective marketing strategies and plans to communicate the features and benefits of the products to the customers through tools and campaigns. He/She identifies what needs to be measured and decides the Key Performance Indicators (or KPI’s) to assess whether the programs and projects targets are delivered according to EFB strategy and goals. Determine donor needs and desires through observation, market research and direct communication with existing and potential supporters.He/She is the ‘voice of the customer’, he/she researches the consumer needs and experiences and senses the market signals in a way that brilliant ideas are turned into workable and marketable products
o Define product strategy and quarterly roadmap to achieve the product vision and create impact.
o Lead product development through conceptualizing product improvements in a data driven and test, and developing new ideas, concepts and experiences for potential new giving products that are both innovative and responsive to donor interests.
o Work with related departments to plan programs life cycle & work on enhancing the effectiveness & impact of programs.
o Perform ongoing, comprehensive marketplace assessments of competing product offerings.
o Develop go-to-market strategies, identify target customers and execute the marketplace introduction of new product offerings.
o He identifies the biggest challenges to solve and can prioritize the ones that will truly help improve the trust and loyalty of the beneficiaries.
o Analyze and pursue potential opportunities for partner relationships on both new and existing product offerings.
o Manage and track budgets allocated for specific product development activities.
Job responsibilities:
Requirements
o Proven experience in developing new product or service offerings from conception through successful market launch in either for profit or not for profit sectors. o Possesses an entrepreneurial and self-starter spirit along with a demonstrated track record of highly collaborative achievement in prior assignments. o Extensive experience achieving results in an unstructured work environment where ambiguity is more the norm than the exception. o Strong interpersonal, communication, analytical and negotiating skills. o Strong problem solving skills o BACHELOR’S DEGREE IN MARKETING OR A RELATED DISCIPLINE Preferably MBA holder, Previous experience in marketing is a must, preferably with NGO
