Job Overview
- Experience Level
- +3 years
- Employment Type
- Full-time
- Workplace Type
- Not specified
- Location
- Cairo
- Job function
- Marketing and PR
- Application Deadline
- 03 September 2024
About the Role
Develop and implement brand Marketing Plans with all detailed Objectives, action plans with timelines and monitor monthly and quarterly the execution with month wise sales, spends and activity. Grow Market share of the respective brand and identify new opportunities that result in generating revenues. Also Increase brand penetration as well as brand awareness Seek new brand initiatives that lead to growth, cost savings or identifying new trends within the related categories. Monitor brand wise P&L, oversea brand wise primary and secondary sales, endeavour to improve Brand GC and control brand spends to protect profitability Prepare detailed sales analysis (monthly, quarterly with YOY changes) – Primary & Secondary Set & prepare all marketing and communication activities for the products (new & existing ones) Launch new products (variants of existing products & new products with new concepts) into the Egyptian market to suit preference and demands of the consumers. Analyse competitors’ activities and setting necessary action plans. Digital Media coordination as well as initiation of engagement activities to increase the product penetration into Egyptian market. Handle full product launch events and product/s introductory presentations to distribution team. Prepare all the necessary POSM (Point of Sale Materials) for the new & existing products, brand knowledge and training to internal and external stakeholders. Prepare detailed activation plans for the brands to include: sampling, Shelf space renting, Salesmen Incentives & Presence in key destinations. Identify full competition understanding, pricing strategies of my brands and other relevant competitors found in the Egyptian market. Liaison New Products Development with all departments from R&D through packaging, design, promotional campaign to finally launching product. Conduct market research such as customer questionnaires and focus groups, focusing on both business growth and client retention as well as getting new insights & opportunities for the growing the business. Liaison with Sales Team on Brand targets, sales, ND, WD, SHISH and stock coverage days. Deal and follow up with advertising agencies in ATL & BTL activities execution. Prepare and present monthly and quarterly presentations to the head of department and as when necessary to Management.
Requirements
Communication, Analytical, creativity skills
