Job Overview
- Experience Level
- +3 years
- Employment Type
- Full-time
- Workplace Type
- Not specified
- Location
- Cairo
- Job function
- Writing and Content
- Application Deadline
- 01 July 2022
About the Role
Conducting research to formulate ideas or support writing.
Learning about the target audience for a copy.
Brainstorming ideas and concepts for the visual and words with other members of the Marketing team.
Writing various copy options, which may be presented to the client as a storyboard (a consecutive series of frames depicting the script and drawings that may be used).
Present copy concepts and final deliverables to the internal team, and to client representative as needed, and participate in client pitches on occasion.
Revise copy based on internal and client feedback/direction.
Modifying copy until the client is satisfied.
Accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
Simultaneously manage multiple projects with short deadlines.
Propose copy concepts and present underlying strategic thinking to business leaders.
Writing clear, compelling copy for various mediums with a distinct voice (e.g. ads, blog posts, newsletters).
Working with the marketing team to build marketing projects and campaigns.
Use SEO principles to maximize copy’s reach.
Source images and other content.
Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand.
Maintain up-to-date knowledge of communication and client-related industry trends.
Stay updated on appropriate style guidelines and brand voice for consistency in messaging.
Liaising with Designers for enriching text with visual aids (e.g. images, charts etc.)
Job responsibilities:
Skills
Writing and Content