Job Overview
- Experience Level
- +3 years
- Employment Type
- Full-time
- Workplace Type
- Not specified
- Location
- Cairo
- Job function
- Creative, Design and Multimedia
- Application Deadline
- 29 December 2024
About the Role
Role Overview: As a Bilingual Content Copywriter, you will play a vital role in shaping our brand voice and communicating our unique value proposition to various stakeholders. You will collaborate closely with our marketing specialist, design teams, and business development professionals to develop creative concepts and deliver captivating content in both Arabic and English.
Responsibilities:
• Craft clear, concise, and captivating copy for a range of marketing materials, including websites, brochures, social media posts, email campaigns, and advertisements, catering to both English and Arabic audiences based on business needs. • Establish and maintain a consistent brand voice that reflects our company's values and resonates with our diverse target audience. • Tailor messaging for students, parents, host families, and partner organizations, ensuring persuasive and relevant communication in both Arabic and English as required. • Collaborate with the marketing specialist and business development team to infuse SEO best practices into your writing, enhancing online visibility and driving organic traffic. • Contribute innovative ideas and copy for marketing campaigns, promotions, and special initiatives, promoting enrollment and engagement in both Arabic and English as needed. • Work closely with the marketing team, designers, and stakeholders to align copy with overarching marketing strategies and objectives. • Review and edit content generated by internal contributors to maintain accuracy, consistency, and adherence to brand guidelines in both Arabic and English. • Stay updated with industry trends, conduct research to understand the preferences and needs of our target audience.
Requirements
• Bachelor's degree in English, Communications, Marketing, or a related field (or equivalent experience). • Proven track record as a copywriter, preferably within the education, travel, or cultural exchange sectors, demonstrated by a robust portfolio of work. • Exceptional writing, research, and editing skills with a meticulous eye for detail. • Strong grasp of SEO principles and content optimization techniques. • Innovative thinker capable of generating fresh and imaginative concepts. • Effective team player accustomed to working within collaborative, deadline-driven environments. • Proficiency in using content management systems (CMS) and digital marketing tools is advantageous. • Proficient in English, encompassing excellent writing, reading, listening, and speaking abilities. • Proficiency in Arabic, including the ability to effectively communicate in both written and spoken forms.
