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Dayer Logistics

Digital Marketing Specialist

Dayer Logistics · Cairo

Full-time

+2 years

Job Overview

Experience Level
+2 years
Employment Type
Full-time
Workplace Type
Not specified
Location
Cairo
Job function
Marketing and PR
Application Deadline
20 July 2022

About the Role

 Developing and implementing a digital marketing strategy

 Managing the digital marketing calendar

 Maintaining the online presence and reputation of the company

 Tracking digital marketing performance

 Overseeing the creation and maintenance of social media content

 Research industry advertising trends

 Research competitors’ online presence

 Decide on appropriate placement of ads

 Determine what content will reach customers

 Develop projects to create content

 Publish digital marketing content online

 Measure digital traffic

 Monitor social media platforms performance

 Optimize paid advertising campaigns

 Report on the growth and analytics of campaigns to stakeholders

 Scale campaigns to maximize ROI

 Monitor project status and budget

 Conduct market research to inform campaigns

 Brainstorm and implement experiments and conversion tests

 Allocate marketing investments

 Plan and execute direct marketing campaigns

 Optimize content for the website and social media platforms


Job responsibilities:

Requirements

 Minimum of a Bachelor’s Degree in Marketing or similar field

 Minimum of 2 years of experience as a Digital Marketing Specialist or similar role

 Digital marketing knowledge and experience are preferred: Social Media, Content Marketing, E‐

commerce services.

 Excellent analytical and problem‐solving skills.

 Effective communication skills.

 Energetic and hard worker

 Self‐discipline

 Good command of English.

 Experience with digital marketing automation software

 Knowledge of web publishing

 Superb verbal and written communication skills

 Strong interpersonal skills

 Strong problem‐solving skills

 Ability to work well in a team environment

 Strong time management skills

 Excellent multitasking skills

 Strong analytical skills

 Highly developed attention to detail

Skills

Digital Marketing Marketing and PR

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