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Digital Marketing Specialist

·

Full-time

+2 years

Job Overview

Experience Level
+2 years
Employment Type
Full-time
Workplace Type
Not specified
Location
Not specified
Job function
Marketing and PR
Application Deadline
31 May 2023

About the Role

 Plan and execute all digital marketing, including organic and paid marketing Create new offers and pricing Execute campaigns on Facebook and Google’s advertising platforms Conduct keyword analysis and mapping Design, build and maintain our social media presence Set and manage campaign expenses, maintaining budget throughout campaign lifetime, estimating monthly costs Optimize ads and landing pages for paid search engine marketing campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought, leadership and perspective for adoption where appropriate

Requirements

Job Requirements Fluency in English Presentation and communication skills. Adequate knowledge of web design & web development Knowledge of online marketing channels. Analytical and multitasking skills.

Skills

Digital Marketing Marketing and PR

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