Job Overview
- Experience Level
- +1 year
- Employment Type
- Full-time
- Workplace Type
- Not specified
- Location
- Cairo
- Job function
- Marketing and PR
- Application Deadline
- 01 June 2022
About the Role
a subsidiary of Raya Holding for Financial Investments is looking to hire Marketing Executive
Job responsibilities:
- Planning, design and execution of marketing campaigns and promotions across social media, email, direct marketing and in-studio marketing.
- Working with partner brands to create compelling narratives for our best-in-class product partnerships
- Develop strong rapport with agency partners and provide them with recommendations for optimizing performance across all channels (paid search, paid social, display)
- Ownership of the marketing budget for a new digital convenience and payment platform
- Regular reporting on the effectiveness of marketing spend and how it can be further optimized.
- Plan, structure and execute monthly direct marketing (flyers, events, etc) opportunities to optimize lead generation in the local areas.
- Reporting into the GM, you’ll have great exposure to all areas of the business, and be driving our marketing across all markets
- Broad remit planning and executing marketing initiatives across Email, Social, SEO, On-site, Referral, PR and our amazing community of makers
- Planning and project managing new marketing initiatives to support campaigns and product launches across key marketing channels
- Own the execution of the marketing campaigns and be comfortable taking the lead on copywriting where required
- Working closely with our Product team to help tell the story of our innovative products and backing that up with real customer stories
- Using customer insights both qualitative and quantitative to inform new marketing campaigns
- We’re an early-stage startup team supported by the leading technology group in Egypt, and your role will be central to our growth through all digital and offline channels
- Within months you’ll be creating campaigns with a global audience that push the envelope for what digital convenience and payments means, and you’ll be able to see, tangibly, the impact that your work has on the growth of our business
- Plan and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with focus on conversion and lead generation
- Maintain our social media presence across all digital channels
Requirements
- Digital Marketing skills and experience (social media and web)
- Strong people and interpersonal skills
- Solid understanding of marketing principles
- Strong copywriting, proofreading, written and personal communications skills
- Ability to work successfully as part of a team or independently
- Ability to demonstrate a flexible approach to work
- Ability to work on multiple projects at the same time
- Ability to prioritize work under pressure and complete within deadlines
Skills
Marketing and PR
