Job Overview
- Experience Level
- +7 years
- Employment Type
- Full-time
- Workplace Type
- Not specified
- Location
- Not specified
- Job function
- Marketing and PR
- Application Deadline
- 16 March 2025
About the Role
Key Responsibilities:
• Marketing Strategy Development:
Lead the development and execution of comprehensive digital marketing strategies that align with business goals and drive engagement, traffic, and conversion across all online platforms.
• Social Media & offline Campaigns:
Plan, execute, and optimize social media campaigns across platforms like Facebook, Instagram, YouTube, LinkedIn, etc., to increase brand awareness, engagement, and lead generation.
• Media Buying and Advertising:
Oversee digital media buying, including paid search (Google Ads), display ads, social media ads, and programmatic advertising. Optimize campaigns for performance and ROI.
• SEO & SEM:
Drive SEO efforts to enhance website visibility, search rankings, and organic traffic. Manage paid search campaigns (Google Ads) to maximize visibility and leads.
• Analytics & Reporting:
Use analytics tools (Google Analytics, Facebook Insights, etc.) to track and measure campaign performance. Provide regular reports and insights to the leadership team, identifying opportunities for growth and optimization.
• Content Creation & Management:
Collaborate with the content team to create engaging, informative, and branded content that resonates with the target audience in the healthcare and beauty sectors.
• Email Marketing & CRM:
Develop and manage email marketing campaigns, including segmentation, personalization, and automation, to nurture leads and retain existing customers.
• Collaboration:
Work closely with other departments (e.g., sales, clinic management, customer service) to ensure alignment between digital marketing efforts and clinic objectives.
• Industry Research & Trends:
Stay up-to-date on the latest trends and best practices in digital marketing, specifically within the healthcare and beauty industries, to ensure campaigns remain innovative and effective.
Requirements
• Experience:
Minimum 7 to 8 years of experience in digital marketing, & must have at least 4 to 5 years of experience in the healthcare, wellness, or beauty industry.
• Expertise:
Proven experience in managing and executing social media campaigns, media buying, SEO/SEM, and email marketing. Expertise in Google Ads, Facebook Ads Manager, and other paid advertising platforms is essential.
• Education:
Bachelor's degree in Marketing, Business, Communications, or a related field. Additional certifications (e.g., Google Analytics, HubSpot, Facebook Blueprint) are a plus.
• Technical Skills:
Proficiency in digital marketing tools (Google Analytics, SEMrush, Hootsuite, etc.), email platforms (Mailchimp, HubSpot), and CRM systems.
• Creative & Analytical:
A mix of creativity and data-driven thinking. Ability to conceptualize creative campaigns while analyzing data to make informed decisions.
• Industry Knowledge:
Strong understanding of the healthcare or beauty industry, including trends, regulations, and customer behavior.
• Communication:
Excellent verbal and written communication skills with the ability to create compelling content and communicate effectively across teams.
• Team Player:
Ability to work independently and collaboratively in a fast-paced environment.
