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Centro

Media Buyer

Centro · Cairo

Part-time

+3 years

Job Overview

Experience Level
+3 years
Employment Type
Part-time
Workplace Type
Hybrid
Location
Cairo
Job function
Marketing and PR
Application Deadline
01 June 2025

About the Role

 Key Responsibilities

 ● Develop and execute paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, Snapchat, and regional platforms tailored to Gulf, KSA, and USA audiences. 

● Conduct in-depth market research to identify trends, target audiences, and ad strategies specific to the consumer behaviors and digital landscape in these regions. 

● Optimize ad performance through A/B testing, audience segmentation, and budget allocation to ensure maximum ROI and cost-efficiency.

 ● Collaborate with content and design teams to create localized, high-converting ad creatives and messaging suited for each region. 

● Monitor campaign performance, generate detailed analytics reports, and recommend strategic improvements based on data-driven insights. 

● Stay updated with the latest advertising trends, compliance regulations (such as KSA General Commission for Audiovisual Media regulations), and emerging opportunities in each market. 

Requirements

 Qualifications 

● Proven experience in media buying, digital advertising, or performance marketing within the Gulf, KSA, or USA markets. 

● Deep understanding of audience behavior, purchasing patterns, and digital media consumption in these regions. 

● Expertise in Google Ads, Meta Business Suite, programmatic advertising, and platform-specific ad tools. 

● Strong analytical skills with experience in Google Analytics, Meta Pixel, and CRM-based data tracking. 

● Ability to balance multiple campaigns across different time zones and markets. 

● Excellent Arabic and English communication skills; especially for KSA and USA-focused campaigns 

Skills

Media Buying Marketing and PR

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