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Speakol

Performance Marketer

Speakol · Cairo

Full-time

+1 years

Job Overview

Experience Level
+1 year
Employment Type
Full-time
Workplace Type
Not specified
Location
Cairo
Job function
Marketing and PR
Application Deadline
01 June 2022

About the Role

We are looking for an enthusiastic performance marketer to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A performance marketer should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

Creating & optimizing campaigns across the digital landscape Facebook AdWords (Search, Display), Youtube, LinkedIn, Twitter

Performing A/B testing & ROI optimization

Implementing programmatic advertising campaigns

Exploring other digital channels & new media (blog networks, native advertising)

Collaborating with the content team & providing data insights

Ad copywriting, testing and campaign optimization

Setting up and optimizing Google Analytics goals and tracking/conversion pixels

Extensive reporting & data analysis based on metrics that matter.


Job responsibilities:

Requirements

Proven experience as marketing specialist or similar role

Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

Demonstrable experience in marketing data analytics and tools

Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)

Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired

Well-organized and detail oriented

Exceptional communication and writing skills

Commercial awareness partnered with a creative mind

BSc/BA in marketing, communications or equivalent

Skills

Marketing and PR

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