1. Execution

• Develop and execute end-to-end marketing strategies to acquire new users, and continually engage and retain them throughout their lifecycle.
• Evolve & manage account structures for smooth targeting with minimal overlaps.
• Build and launch complex automated campaigns across all paid channels and verticals including Ecommerce, Pay & Food within agreed SLA.
• Executes day-to-day paid media for various ad platforms such as Facebook, Instagram, Google ads; conducts & optimizes in-depth ad grouping, conversion.
• Ensure campaigns are set up for best performance and highlight requirements to achieve that.

2. Performance Mgmt

• Define, measure, and evaluate relevant paid media KPIs and Performance; present the key insights and recommendations to business stakeholders and customers.
• Lead country performance management reviewing the performance on daily basis.
• Review Pre funnel matrix on channels and post funnel metrics through PBI and steer performance accordingly.
• Budget the needed amount based on country targets and ensure efficient allocation across channels.
• Achieve country targets through maintaining camps efficiency based on agreed upon objective, proactively raising flags, and taking corrective actions.
• Create a testing framework to improve overall country performance.
• Maintains knowledge of industry best practices and new technologies tools to use and explore new channels based on their penetration in assigned region when applicable.​

3. Stakeholders & Steering

• Build and launch complex automated campaigns. 
• Define, measure, and evaluate relevant paid media KPIs and Performance; present the key insights and recommendations to business stakeholders and customers. 
• Collaborate with data scientist and analyst to understand user segmentation and behavior & identify consumer insights to drive transactional, promotional, and informational content strategies in lifecycle marketing campaigns.
• Executes day-to-day paid media for various ad platforms such as Facebook, Instagram, Google ads; conducts & optimizes in-depth ad grouping, conversion optimization from the ads and audience targeting.
• Continuously run marketing experiments including baseline, creative, content, and frequency testing to improve key performance metrics.
• Work together with our content creators to create high-impact creative assets based on thorough A/B testing and performance analysis.
• Maintains knowledge of industry best practices and new technologies tools to use.
• Communicate regularly and efficiently with country Head of Performance, CMO, central POM team and vertical leads across verticals.
• Review country trajectory towards planned targets and expected EOM landing.
•  Set a clear action plan to steer performance when behind targets.

We Offer 

• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having strong impact in building the African ecommerce sector
• The opportunity to become part of a highly professional and dynamic team
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders 

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Job responsibilities: