Job Overview
- Experience Level
- +3 years
- Employment Type
- Full-time
- Workplace Type
- Not specified
- Location
- Cairo
- Job function
- Marketing and PR
- Application Deadline
- 28 February 2023
About the Role
- Execute, manage, and optimize digital media campaigns (auction based performance campaigns, audience-based buying, remarketing campaigns) while meeting client performance expectations
- Manage the delivery of creative assets, insertion orders, and all relevant campaign documentation in preparation for campaign launch
- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
- Manage campaign expenses, staying on budget, and estimating monthly costs
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns
- Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists (from the clients’ side), helping to support campaigns
- Attend client meetings, as needed
Job responsibilities:
Execute, manage, and optimize digital media campaigns (auction based performance campaigns, audience-based buying, remarketing campaigns) while meeting client performance expectations
Manage the delivery of creative assets, insertion orders, and all relevant campaign documentation in preparation for campaign launch
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Manage campaign expenses, staying on budget, and estimating monthly costs
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns
Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists (from the clients’ side), helping to support campaigns
Attend client meetings, as needed
Requirements
- 3 years of operational experience with paid Social Media and platforms in media Agency
- French speaker is a plus
- Strong understanding of performance and digital marketing
- Proven experience of managing multiple performance campaigns and optimizing results
- Experience with website analytics tools (Google Analytics); Facebook
- Self-motivated with the ability to work in both a team environment and independently
- Strong analytical skills with proven ability to interpret data and experience working in a data-led environment
- Proficient in Microsoft office applications
- Google Certifications is a plus
- Exposure on DV360 or Adobe is a plus
- Familiar with third-party measurement platforms such as Google Analytics, Double Click Manager is preferred
- Deep understanding of website tracking and pixel implementation for performance measurement
