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Knawat

SEO Specialist

Knawat · Cairo

Full-time

+4 years

Job Overview

Experience Level
+4 years
Employment Type
Full-time
Workplace Type
Not specified
Location
Cairo
Job function
Marketing and PR
Application Deadline
30 June 2022

About the Role

We are looking for an SEO expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.


Job responsibilities:

 .        Develop optimization strategies that increase the company's search engine results rankings.

·        Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in organic and paid search campaigns.

·        Track, report, and analyze website analytics and PPC initiatives and campaigns in collaboration with others within the marketing department to manage SEO strategy.

·        Optimize copy and landing pages for search engine marketing and writing compelling and high-quality website content, including blog posts and page descriptions.

·        Perform ongoing keyword discovery, expansion, and optimization.

·        Research and analyze competitor advertising links.

·        Develop and implement link building strategy.

·        Recommend changes to website architecture, content, linking and other factors to improve. SEO positions for target keywords.

·        Monitor daily performance metrics to understand SEO strategy performance.

·        Stay up to date on the latest, best practices in SEO changes, trends, and technologies.

·        Preparing and providing weekly/monthly reports with progress and milestones.

Requirements

·        Understanding of search engine algorithms and ranking methods

·        4+ years SEO experience in E-Commerce or SaaS business.

·        Solid understanding of performance marketing, conversion, and online customer acquisition.

·        In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

·        Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.

·        Knowledge of keyword research and data mining tools

·        Able to complete competitive analysis of other companies within the industry

·        Comfortable analyzing high volumes of data daily.

·        Familiarity with WordPress or other content management systems.

·        Experience with other aspects of Marketing, such as customer growth and promotion, is a plus.

 

Behavioral Competencies:

·        Excellent written and verbal communication skills (email, phone, etc.)

·        Positive attitude to interact with a diverse group of individuals.

·        Attention to detail and initiation.



Benefits

  • Competitive salaries & Performance appraisal bonuses.
  • Attractive package of Benefits.
  • ​Collaborative office culture.

Skills

Marketing and PR

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