Job Overview
- Experience Level
- +3 years
- Employment Type
- Full-time
- Workplace Type
- Not specified
- Location
- Not specified
- Job function
- Marketing and PR
- Application Deadline
- 31 May 2023
About the Role
We are looking for a highly motivated and Growth Driven Senior Digital Marketing Specialist to join our team. As a Senior Digital Marketing Specialist, you will be responsible for the following responsibilities
Job responsibilities:
1. Generate, edit, publish and share daily original content (text, images, video, etc.) that builds meaningful connections and encourages community members to take action on all company accounts.
2. Create editorial calendars and schedules to be shared with management and team members.
3. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
4. Moderate all user-generated content in line with the moderation policy for each community.
5. Continuously improve by capturing and analysing the appropriate social metrics, insights and best practices, and then acting on the information
6. Proven working experience in B2B marketing or as a Digital Marketer for B2B brands.
7. Knowledge of online marketing and good understanding of B2B marketing channels
8. Ability to work with designers, create design briefs, and offer specific, clear feedback.
9. Fluency in English is a must.
10. Technical background is preferred and can be replaced with proven experience in the software development industry.
Requirements
1. Composing marketing emails 2. Composing direct marketing communications 3. Active Listening 4. Storytelling 5. Writing reports 6. Attention to detail. 7. Leadership 8. Pitching marketing plans to group 9. Highly Effective Communication Skills 10. Applying principles of differentiation to marketing plans 11. Critical Thinking 12. Devising marketing plans 13. Planning promotional events 14. Solving marketing problems using qualitative analysis 15. Statistical skills 16. Brainstorming 17. Evaluating the performance of agencies and contractors 18. Results-oriented 19. Conforming to deadlines 20. Organizational skills 21. Problem-solving 22. Resiliency 23. Time management 24. Microsoft Excel 25. Completing analyses of competitors 26. Creative 27. Detail oriented 28. Developing social media strategy 29. Presenting to groups 30. Results oriented. 31. Reviewing website models for promoting products/services 32. Stress management
