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watanya

Senior Marketing and Communication Specialist

watanya · Cairo

Full-time

+3 years

Job Overview

Experience Level
+3 years
Employment Type
Full-time
Workplace Type
Not specified
Location
Cairo
Job function
Marketing and PR
Application Deadline
01 June 2022

About the Role

Standards for Alternative Care within institutional homes for children and youth without parental care and advocating for mandating these standards nationwide. In June 2014, H.E Ghada Wali, Minister of Social Solidarity, issued a ministerial decree stated that all orphanages in Egypt are obliged to apply the QS. This decree was issued as a result of Wataneya’s efforts with the ministry, and other local and international organizations. Wataneya’s projects and programs are driven from its long-term strategic objectives (2017-2023), 1- Empower institutional homes to apply the quality standards to enable the orphans to grow into independent and successful active members of the society. 2- Develop the caregiver profession to become an attractive, prestigious and accredited profession. 3- Participate with the institutions in developing role models of orphans, spread success stories to change the societal perspective of orphans. 4- Develop an effective monitoring and evaluation system within the alternative care sector.


Job responsibilities:

 Develop a digital strategy and plan based on Wataneya's strategy. - Manages Wataneya’s media platforms; developing content calendars with the Senior Content Specialist, coordinating with graphic designer for post designs, and Moderating all social media platforms. - Runs advertising campaigns on Wataneya’s social media platforms and manages online expenditure and reports. - Designs and sends out Wataneya’s quarterly e-newsletters and mailshots incorporation with senior content specialist and designer. - Keeps an updated archive of Wataneya’s digital assets including Digital and print designs, photo banks, videos and documentaries. - Updates Wataneya’s website regularly, monitors analytics, identifies any areas of improvement to increase traffic and manages the relationship with the website development agency.

Plans, organizes and manages Wataneya’s events such as conferences, seminars, receptions and exhibitions in coordination with the requesting department. - Coordinates with all suppliers throughout event planning and execution. - Keeps an updated database of media outlets contacts and supporters and engage with them, as well as issue press releases and materials. - Coordinates with freelance photographers, videographers, editors, designers, and interns during events. - Supports in handling the printing and production of all of Wataneya’s publications and materials.

Requirements

Proven marketing and communication experience - Excellent communication skills in (Arabic and English) - Excellent organizational skills and attention to detail. - Excellent time management skills with a proven ability to meet deadlines. - Strong analytical and problem-solving skills.

Skills

Marketing and PR

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