Job Overview
- Experience Level
- +2 years
- Employment Type
- Full-time
- Workplace Type
- Not specified
- Location
- Cairo
- Job function
- Marketing and PR
- Application Deadline
- 26 July 2022
About the Role
• Develop and promote branding initiatives consistent with corporate business goals and objectives.
• Maximize brand value through the development of ancillary revenue streams and new opportunities. • Ensure all products, services, and other offerings conform to brand identity .
• Work with digital marketing team and other department heads to produce marketing collateral in accordance with brand messages.
• Develop Marcom plans within budget requirements.
• Collaborate with all departments to identify internal and external customer needs.
• Communicate and negotiate with promotional partners as needed for joint marketing activities.
• Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered.
• Develop, manage and execute an annual strategic marketing and communications plan with the guidance of the Marcom director to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.
• Evaluate the success of various communication strategies and provide and implement recommendations for improvement.
• Analyze potential new products/media to enhance the marketing/communications work
• Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles.
• Ensure that all materials are developed and distributed according to an appropriate timeline.
• Oversee the development, management and maintenance of all online communication vehicles making sure they are cohesive with the main communication messages across all brands .
• Devise communication messages based on the right consumer insights by thoroughly analyzing the researches.
Manage on the ground activities in coordination with the event team and make sure that our presence are in accordance with the brand identity.
Explore and Assist the Marcom Director with existing and new partnership that helps in expanding our customer base and enhance our brand equity .
Job responsibilities:
• University degree in marketing, advertising, Mas com
• Bachelor/Master's degree in Journalism, Communications or related field.
• 2-4 years of work experience in in the marketing and communication sector
• Excellent understanding and familiarity with brand building and brand communication
• Demonstrated proficiency in internet marketing techniques, technologies, and solutions.
• Excellent command and proficiency of English
• Excellent presentation skills
• Proficient in developing inspiring / creative presentations
Requirements
• Communication
• Teamwork
• Adaptability
• Analytical Thinking
• Decision Making
• Planning and Organizing
• Problem Solving
• Negotiation
• Networking and Relationship Building- leadership
