Job Overview
- Experience Level
- +3 years
- Employment Type
- Full-time
- Workplace Type
- Not specified
- Location
- Not specified
- Job function
- Marketing and PR
- Application Deadline
- 20 September 2024
About the Role
- Identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel. - identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines
Report to: Marketing manager • program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs • run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising • program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs - Make technical recommendations to developers - constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
• drive targeted and loyal traffic to a website by community building • use social media to distribute content and encourage more external sites to link to your content - giving you more authority • develop and integrate content marketing strategies • Monitor the algorithms set by the search engines to keep up to date with changes.