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Mwg advertising agency

SEO Specialist

Mwg advertising agency · Cairo

Full-time

+3 years

Job Overview

Experience Level
+3 years
Employment Type
Full-time
Workplace Type
Not specified
Location
Cairo
Job function
Other
Application Deadline
16 March 2025

About the Role

 Website Analysis: Conduct thorough site analysis and identify current problems holding back site performance on search engines.
 Keyword Research: Research and implement effective keyword strategies to increase site traffic.
 SEO Strategies and Tactics: Develop and implement link building strategies and manage the execution of organic search strategies.
 Content Optimization: Work with content teams to ensure SEO best practices are properly implemented on newly developed content.
 On-Page and Off-Page Optimization: Optimize copy and landing pages for search engine optimization.
 Performance Reporting: Track, report, and analyze website analytics and PPC campaigns.
 SEO Trends and Updates: Stay updated with the latest trends in SEO and major search engine algorithms.
 Collaborate with Other Teams: Work with the development team to ensure SEO best practices are properly implemented on the coded site.
 Technical SEO: Identify technical aspects that can affect SEO (e.g., HTML markup, JavaScript, etc.).
 Competitor Analysis: Analyze competitor websites for organic traffic insights.

Requirements

Proven 3 to 4 years experience as SEO specialist with a track record of success in improving rankings, increasing traffic, and ROI.
 In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
 Experience with A/B and multivariate experiments.
 Knowledge of ranking factors and search engine algorithms.
 Up-to-date with the latest trends and best practices in SEO.
 Strong analytical skills with the ability to solve complex problems.
 Excellent written and verbal communication skills.
 Bachelor's degree in a related field preferred.

Skills

Other