Job Overview
- Experience Level
- +5 years
- Employment Type
- Full-time
- Workplace Type
- Not specified
- Location
- Cairo
- Job function
- Marketing and PR
- Application Deadline
- 15 August 2022
About the Role
Will be charged with managing MAGRABi Groups’s social media profiles and executing the social strategy. The candidate will develop and maintain but not limited to social media pages, MAGRABi Blog and social media groups. The candidate will be responsible for carrying out comprehensive analytics, data presentations, and resource management reports. This candidate will have a demonstrated history of working in a fast-paced environment while delivering multiple projects on schedule, on budget and with no errors.
Job responsibilities:
1.Build and execute social media strategy of MAGRABi Group Brand portfolio - through competitive research, platform determination, benchmarking, messaging, and target audience identification.
2. Generate, edit, publish, and share daily content (captions, imagery, videos, and stories) on Instagram, Facebook, Snapchat, Twitter & TikTok (to be launched soon) which builds meaningful connections and encourages engagement and has strong Call-to-Actions.
3. Set up and optimize MAGRABi’s YouTube channels and building and executing a strategy for video content creation.
4.
5. Create editorial calendars and schedules and work with creative designers and video editors to create content and artwork that is on-brand and appealing to target audience in all geographic markets.
6. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
7. Collaborate with other departments (Customer Relations, Buying & Merchandising, Marketing etc) to manage brand reputation, identify key players and coordinate actions.
8. Discover talent whom MAGRABi can collaborate with and reach out to those social media influencers and content creators, in collaboration with the PR team.
9. Propose and execute creative ideas for social media activations and online competitions that increases user engagement and affinity to our brands.
Requirements
§ At least 5 years of experience as a Social Media Specialist or similar role, ideally in fashion retail.
§ Social Media Strategist using social media for brand awareness and impressions.
§ Excellent knowledge of Instagram, Facebook, Twitter, Snapchat, Tiktok, YouTube.
§ Good understanding of SEO, SEM and social media KPIs and good knowledge of social analytics tools.
§ Good understanding of GCC & North Africa cultures and societal norms.
§ Familiarity with web design and publishing.
§ Excellent time-management skills
§ Excellent copywriting, editing (photo/video/text), presentation and communication skills.
§ Positive attitude, attention to details, multitasking and organization skills.
§ Good technical understanding and familiarity with third party social media collaboration and publishing apps
§ Fluency in both written and spoken English & Arabic skills.
A
problem solver, team player and a critical thinker
