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Lafarge

Trade Marketing Lead

Lafarge ·

Full-time

+4 years

Job Overview

Experience Level
+4 years
Employment Type
Full-time
Workplace Type
Not specified
Location
Not specified
Job function
Marketing and PR
Application Deadline
22 September 2024

About the Role

The opportunity at a glance - Responsible for developing a trade marketing strategy aligned with the brand strategy while focusing on distribution, display, promotion and price. - Analyses competitive price movements, display status, competitive promotions, sell-out data and direct the sales teams where to take action. - Allows the company’s products and services to stand out, take market share and grow the category in ways that drive success to the traders segment. - Develop, supervise and improve procedures to link entire marketing activities with sales team activities. - Handle the new products & services trade launches driven by increasing awareness and sales. - Assist in developing the marketing plan & budget to grow the pie & maximize profit. - Assist in identifying the objectives & VP, development of the annual marketing plan & its implementation to improve brand KPI’s & ensure EBITDA returns.


Job responsibilities:

Requirements

Your experience

Educational background: Any Bachelor or Bachelor in Commerce or Marketing or Business Administration.

Experience: 1 - 2 years of experience in trade marketing with previous min 2 years of experience as sales in cement industry or FMCG & multi retail environment. B2C & B2B model experience

Skills: Autonomy, self-direction and confidence Persistence – does not give up easily Market approach and intuition, trend scout Customer orientation Business sense and strategic thinking approach Ability to transform ideas into actions Ability to work with all ages and experience levels, and build relationships Excellent communication and presentation skills Team player Creative

Language skills: Fluent Written and Spoken Arabic Fluent Written and Spoken English

Skills

Marketing and PR

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