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Project Management

Advanced Event Management Program

You will learn in a practical and hands-on way how to create successful events from idea to execution.

In the Advanced Event Management Program, you will learn how to:

  • Plan and manage large-scale events professionally
  • Turn ideas into successful events from planning to execution
  • Manage budgets, timelines, and teams effectively
  • Choose the right venue and deal with suppliers and sponsors
  • Handle problems and manage crises during events
  • Deliver well-organized, high-quality events that meet market standards
  • Students and fresh graduates
  • Junior event or marketing professionals
  • Entrepreneurs and business owners
  • Anyone interested in professional event management

Course content

67 Lectures 7 hours 33 minutes

  • Introduction

    3 minutes 23 seconds

  • Your Career in Event Management

    7 minutes 26 seconds

  • Types of Events

    3 minutes 16 seconds

  • Event Life Cycle (Concept & Planning)

    10 minutes 1 second

  • Event Life Cycle (Execution & Post-Event)

    10 minutes 34 seconds

  • Event Life Cycle (Evaluation)

    4 minutes 23 seconds

  • SMART Goals

    5 minutes 7 seconds

  • Venue Selection Factors

    11 minutes 44 seconds

  • Feasibility Study & Decision-Making

    4 minutes 37 seconds

  • Preliminary Budgeting

    4 minutes 15 seconds

  • Assembling the Team

    4 minutes 47 seconds

  • Site Visit & Negotiation

    8 minutes 50 seconds

  • How to Choose Your Venue: Haneen Osama

    36 minutes 30 seconds

  • Vendor Management & Negotiation

    6 minutes 22 seconds

  • Foundational Risk Management

    8 minutes 9 seconds

  • Inside Techne Summit with Tarek El Kady

    11 minutes 29 seconds

  • Introduction to Marketing Events

    50 seconds

  • Branding

    3 minutes 27 seconds

  • Market Strategy

    3 minutes 18 seconds

  • Content Plan

    9 minutes 54 seconds

  • The Run-of-Show

    6 minutes 9 seconds

  • Practice: Orientation Day

    1 minute 32 seconds

  • Leading Under Pressure

    4 minutes 15 seconds

  • A/V & Tech Management

    3 minutes 45 seconds

  • Venue & Atmosphere

    4 minutes 10 seconds

  • Behind the Scenes of Event Operations with Abdallah El Dabaa

    15 minutes 45 seconds

  • Preparation: Speaker Sourcing

    5 minutes 10 seconds

  • Content & Agenda Design

    6 minutes 5 seconds

  • Speaker Outreach and Negotiation

    10 minutes 54 seconds

  • PR During and After the Event

    13 minutes 55 seconds

  • PR Guidance & Advice

    5 minutes 26 seconds

  • Outreach and Lead Generation

    8 minutes 37 seconds

  • Onground Marketing and Activations

    8 minutes 55 seconds

  • Do You Fit? Skills & Role

    6 minutes 9 seconds

  • Financial Targets & How to Set Them

    3 minutes 6 seconds

  • Purposes for Companies (By Department)

    4 minutes 14 seconds

  • Money vs. Barter Deals

    5 minutes 32 seconds

  • Proposal Basics: Writing, Pricing & USP

    12 minutes 44 seconds

  • Event 7Ps from Sponsor POV

    5 minutes 52 seconds

  • B2B Sales Cycle

    4 minutes 50 seconds

  • B2B Decision Makers

    1 minute 43 seconds

  • Testing & Validation

    3 minutes 16 seconds

  • Lead Generation Channels

    7 minutes 18 seconds

  • Outreach & Communication

    6 minutes 38 seconds

  • Proposal Journey

    4 minutes 16 seconds

  • Negotiation Techniques

    8 minutes 48 seconds

  • Contracting, SOPs & SLAs

    7 minutes 23 seconds

  • Tips & Tricks with Advice

    5 minutes 20 seconds

  • Mega-Event Logistics

    3 minutes 27 seconds

  • Handling Crowd & Safety Challenges

    1 minute 42 seconds

  • Tech Tools in Event Management

    6 minutes 55 seconds

  • The Event Tech Stack

    2 minutes 20 seconds

  • Real-world Example: Event Website Setup

    11 minutes 42 seconds

  • Cultural Adaptation

    7 minutes 51 seconds

  • Diplomatic Protocol

    7 minutes 40 seconds

  • Permit and Taxes

    4 minutes 38 seconds

  • Case Study 1: WYF/ECS (Egypt)

    6 minutes

  • Case Study 2 (KSA)

    7 minutes 25 seconds

  • Event Media Strategy - From Goals to Outputs

    8 minutes 46 seconds

  • Event Media Planning (Pre-Event Plan) - Part 1

    9 minutes 42 seconds

  • Event Media Planning (Pre-Event Plan) - Part 2

    6 minutes 13 seconds

  • Event Media Risk Planning (Plan B)

    6 minutes 26 seconds

  • Event Media Recap

    3 minutes 44 seconds

  • Attendee Feedback

    6 minutes 34 seconds

  • Measuring Success: KPIs & ROI

    5 minutes 30 seconds

  • Stakeholder Reporting & Continuous Improvement

    4 minutes 5 seconds

  • Closure

    3 minutes

Meet your instructor

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Subscriptions

Start watching our recorded courses in different fields with our great experts

1 Month Subscription
USD 15
Benefits
  • Full access to all courses
  • Full access to material of courses
  • Engage with course instructors
  • Get certificate of completion
1 Year
USD 70
Benefits
  • Full access to all courses
  • Full access to material of courses
  • Engage with course instructors
  • Get certificate of completion
3 Months
USD 40
Benefits
  • All one month subscription perks
  • Access for three months
  • Access for 3 users