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Marketing and PR

Digital Marketing Basics

In this course you will learn: - What is Digital Marketing and its different stages. - How to apply the different market strategies for different business types. - How to create a content creation framework? - The steps of content creation - How tracking your website performance will affect your campaigns. - How to create a social media strategy.

Students and fresh graduates who want to start their careers in digital marketing.

Course content

10 Lectures 1 hour 16 minutes

Introduction

  • Intro

    1 minute

Basics of Digital Marketing

  • What is Digital Marketing?

    6 minutes 38 seconds
  • Digital Marketing and Business Types

    4 minutes 37 seconds
  • Implementing your Digital Marketing Strategy

    8 minutes 14 seconds
  • Building a Content Creation Framework Part 1

    7 minutes 48 seconds
  • Building a Content Creation Framework Part 2

    10 minutes 31 seconds
  • Resources for Content Creation Framework

    6 minutes 27 seconds
  • Improving Website Performance

    10 minutes 24 seconds
  • Social Media Strategy Part 1

    8 minutes 57 seconds
  • Social Media Strategy Part 2

    11 minutes 53 seconds

Meet your instructor

Mahmoud ِAbbas

Mahmoud ِAbbas

Passionate about learning and people development 

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