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Your Instructor
Mahmoud ِAbbas

Passionate about learning and people development 

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Marketing and PR

Digital Marketing Basics

In this course you will learn: - What is Digital Marketing and its different stages. - How to apply the different market strategies for different business types. - How to create a content creation framework? - The steps of content creation - How tracking your website performance will affect your campaigns. - How to create a social media strategy.
10 Lectures
01h 16m
Beginner
Who takes this course
Students and fresh graduates who want to start their careers in digital marketing.
Course Content
Enroll
  • 1
  • Lecture
Intro
Get introduced to the content of the course.

Lecture: 1 | 00:00 sec

  • 2
  • Lecture
What is Digital Marketing?
Know the meaning of digital marketing, it's stages, and the different tools that will help you to attract the target audience.

Lecture: 2 | 06:38 min

  • 3
  • Lecture
Digital Marketing and Business Types
Know the different types of business, how to apply the different market strategies for different business types, and how to link between the marketing and business strength points to make an attractive point.

Lecture: 3 | 04:37 min

  • 4
  • Lecture
Implementing your Digital Marketing Strategy
Know how to choose the best marketing strategy for your business and how to start implementing it.

Lecture: 4 | 08:14 min

  • 5
  • Lecture
Building a Content Creation Framework Part 1
Know the importance of creating a content creation framework, its characteristics, and the steps of content creation.

Lecture: 5 | 07:48 min

  • 6
  • Lecture
Building a Content Creation Framework Part 2
Know the steps of creating content, the elements of each step of them, and how to organize the steps of content creation between the team.

Lecture: 6 | 10:31 min

  • 7
  • Lecture
Resources for Content Creation Framework
Know the resource which will help you in the different content creation processes and know more about the content creation process.

Lecture: 7 | 06:27 min

  • 8
  • Lecture
Improving Website Performance
Know the importance of tracking the website performance and how to improve the website performance to make a good user experience.

Lecture: 8 | 10:24 min

  • 9
  • Lecture
Social Media Strategy Part 1
Know the process of creating a social media marketing strategy and how to implement your marketing strategy through Facebook tools.

Lecture: 9 | 08:57 min

  • 10
  • Lecture
Social Media Strategy Part 2
Know how to implement your social media marketing strategy through different platforms like YouTube, Twitter, Snapchat, and TickTock and how to choose the suitable platform according to your target audience criteria.

Lecture: 10 | 11:53 min

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