Soft Skills

Employee Branding

In this course you will learn:

  • The meaning of personal branding.
  • How to set your personal branding strategy?
  • What is the brand asset and how to set your brand asset?
  • How to make a situational analysis?
  • How to get prepare for the market with Matlob program?
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Who takes this course

  • Students
  • Entry level Employee
  • Senior Level Employee

Course content

8 Lectures • 37 minutes
  • Lecture 1: Intro
    1 minute 50 seconds
  • Lecture 2: What is Personal Branding?
    3 minutes 4 seconds
  • Lecture 3: Personal Branding Strategy
    3 minutes 25 seconds
  • Lecture 4: Brand Asset
    7 minutes 6 seconds
  • Lecture 5: Your Role Model
    6 minutes 18 seconds
  • Lecture 6: Situational Analysis
    4 minutes 57 seconds
  • Lecture 7: Be Prepared with Matlob
    3 minutes 25 seconds
  • Lecture 8: WIIFM
    6 minutes 55 seconds

Meet your instructor

Lobna Khaled

Lobna Khaled

With 12+ years of experience in branding, marketing, and copywriting, I specialize in turning scattered ideas into clear brand stories. My mission? Helping businesses craft brands that connect emotionally, communicate strategically, and grow intentionally.

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