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Soft Skills

Employee Branding

In this course you will learn:

  • The meaning of personal branding.
  • How to set your personal branding strategy?
  • What is the brand asset and how to set your brand asset?
  • How to make a situational analysis?
  • How to get prepare for the market with Matlob program?
Who takes this course
  • Students
  • Entry level Employee
  • Senior Level Employee
Course content
8 lectures • 37m
  • Lecture 1: Intro
    01:50 min
  • Lecture 2: What is Personal Branding?
    03:04 min
  • Lecture 3: Personal Branding Strategy
    03:25 min
  • Lecture 4: Brand Asset
    07:06 min
  • Lecture 5: Your Role Model
    06:18 min
  • Lecture 6: Situational Analysis
    04:57 min
  • Lecture 7: Be Prepared with Matlob
    03:25 min
  • Lecture 8: WIIFM
    06:55 min

Meet your instructor

Lobna Khaled

I believe in the magical powers of words, both written and spoken. 
I write, train, and recruit since 2013. I love writing copies that sell, I love teaching people how to do that, and I'm always keen on connecting them with suitable job opportunities to level up their careers.
Since 2015, I have been on the journey of crafting a reputation for myself as a copywriting expert and a career mentor for freelancers who is well-known for being skillful, dedicated, and innovative. "Oh I know her, she is that professional, talented, and reliable copywriter and mentor. People love to work with her" for that to be the first thing that pops up on your mind when hearing my name.
Looking forward to working with people I can add actual value to both their business and mind. Aiming to create sophisticated pieces of written and spoken content that is efficient enough for brands to go viral and for minds to level up!

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