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Sales and Business Development

Fundamentals of Sales

In this course you will learn:

  • How to Understand Customer Types: Learn to identify and adapt to diverse customer personas for effective engagement.
  • How to Implement Prospecting Strategies: Explore lead generation methods and follow step-by-step prospecting processes.
  • How to Prepare for the Initial Contact: Plan and execute initial customer outreach for focused conversations.
  • How to Achieve Effective Meeting Preparation and Engagement: Excel in pre-meeting preparations and maintain professionalism in interactions.
  • How to Uncover Customer Needs: Develop the skill of uncovering customer needs and pain points to offer tailored solutions.
  • How to Deliver a Professional Product Presentation: Master impactful product presentations, emphasizing key features and benefits.
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Who takes this course
  • Students
Course content
9 lectures • 01h 01m
  • Lecture 1: Intro
    08:32 min
  • Lecture 2: Customer Types
    06:07 min
  • Lecture 3: Prospecting
    01:57 min
  • Lecture 4: Pre-call Planning
    02:59 min
  • Lecture 5: Meeting
    05:57 min
  • Lecture 6: Identify Needs
    08:30 min
  • Lecture 7: Presenting and Proposal
    10:48 min
  • Lecture 8: Handling Objections
    07:50 min
  • Lecture 9: closing
    08:33 min

Meet your instructor

Salah Khlalil

- Freelancer marketing, interpersonal, and fundraising trainer.
- 12 years of experience in marketing, business development, and freelancing training.
- Edexcel certified life and group coach. 
- 6 years experience in counseling and coaching. 
- Chartered Institute of Marketing (CIM) Diploma.
- CCNA certified.

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