Marketing and PR

Google Ads

 In the Google Ads course, you will learn:

  • Master Google Ads from basics to advanced strategies.
  • Learn to set up and manage campaigns effectively.
  • Target the right audience and optimize budgets.
  • Implement keyword strategies for maximum impact.
  • Explore various ad formats and conversion tracking.
  • Understand effective ad segmentation for better results.
  • Maximize return on investment with data-driven insights.
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Who takes this course

  •  Beginners 
  •  Digital marketers 
  •  Business owners 
  •  Entrepreneurs 

Course content

23 Lectures • 1 hour 33 minutes
  • Lecture 1: Intro
    1 minute 11 seconds
  • Lecture 2: What are you Doing Online?
    2 minutes 30 seconds
  • Lecture 3: Knowing Google Ads
    5 minutes 42 seconds
  • Lecture 4: Why Google Ads not Social Media ?
    5 minutes 30 seconds
  • Lecture 5: Why Should I Learn Google Ads ?
    2 minutes 4 seconds
  • Lecture 6: Google Concepts
    5 minutes 26 seconds
  • Lecture 7: Acquisition Cost
    4 minutes 4 seconds
  • Lecture 8: Google Ads Segmentation
    2 minutes 41 seconds
  • Lecture 9: Create an Account on Google Ads
    6 minutes 4 seconds
  • Lecture 10: Determine the location of ads
    3 minutes 23 seconds
  • Lecture 11: Choose the language and the audience segment of ads
    3 minutes 43 seconds
  • Lecture 12: Determine the Budget
    4 minutes 35 seconds
  • Lecture 13: keywords Ads Group Setting
    5 minutes 8 seconds
  • Lecture 14: Doing ads to different ad groups
    4 minutes 1 second
  • Lecture 15: Google ad format
    5 minutes 15 seconds
  • Lecture 16: Headlines Specifications
    4 minutes 25 seconds
  • Lecture 17: Add an Ad to a Different Ad Groups
    5 minutes 20 seconds
  • Lecture 18: Site Links
    4 minutes 3 seconds
  • Lecture 19: Call-out and Structured Snippets
    2 minutes 59 seconds
  • Lecture 20: Keywords
    2 minutes 24 seconds
  • Lecture 21: Google Keyword Planner
    5 minutes 17 seconds
  • Lecture 22: Google Conversion Tracking
    5 minutes 22 seconds
  • Lecture 23: Conclusion
    2 minutes 47 seconds

Meet your instructor

Yasser Ghallab

Yasser Ghallab

• MBA holder.
• Google adwords Certified Partner
• Leading the Enterprise Digital Marketing team in Vodafone Egypt.(Managing four main functions : Content Communication, Lines and telecom services Sales, Portals management, Self-care services)
• International Trainer
• Highest award in Vodafone Egypt 2012, 2010
• Engineer, Cairo University - Engineering, IT Diploma.
• Demonstrated management leadership ability with staff and budgets.
• Hyperactive, fast learner and a multi-tasker.
• Created the first Online telecom enterprise sales portal in Egypt.
• Created the first facebook based application for consumer self-help in the telecom industry.
• Created the first Machine to Machine portal and self-service online channel in Egypt.
• Created the first telecom social media care world wide.
• Increased the online self-care portal to reduce call center calls 20%.
• Increased the Online payment for enterprise 920%.
• Increased the online revenues 300+% by introducing online services.
• Created the mobile application care portal for Vodafone Egypt consumer and enterprise.
• Introduced the first support model between customer care and online technology.
• Lead more than 20 mega project to launch on time and with the desired quality, from both technology and commercial side.
• Transformed Vodafone Egypt website to be a Socially integrated website.
• Introduced the mobile broadband data solutions in Egypt.
• Designed the first total communication network design to integrate Mobile broadband and ADSL.
• Introduced Voice Messaging, Voice mail, mobile internet , third party SMS, third party MMS services to Vodafone Egypt.

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