Marketing and PR

How to Make a Marketing Plan

 In the How to Make a Marketing Plan course, you will learn:

  • Learn to create a comprehensive marketing plan.
  • Conduct situational, market, and customer analysis.
  • Apply strategic frameworks like PESTLE and SWOT.
  • Develop vision, mission, and business goals.
  • Understand STP (Segmentation, Targeting, Positioning).
  • Implement and evaluate marketing strategies.
  • Manage budgeting and performance monitoring.


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Who takes this course

  • Aspiring marketers.
  • Entrepreneurs and business owners.
  • Business professionals.
  • Marketing strategy.


Course content

33 Lectures • 2 hours 20 minutes
  • Lecture 1: Intro
    40 seconds
  • Lecture 2: Marketing Plan Elements
    1 minute 41 seconds
  • Lecture 3: Situational Analysis
    3 minutes 3 seconds
  • Lecture 4: Situational Analysis (Market Analysis)
    4 minutes
  • Lecture 5: Situational Analysis (Customer Analysis)
    2 minutes 24 seconds
  • Lecture 6: Situational Analysis (Customer Behavior Analysis)
    2 minutes 19 seconds
  • Lecture 7: Situational Analysis (Sales Analysis)
    4 minutes 30 seconds
  • Lecture 8: Situational Analysis (Environmental Scanning)
    1 minute 16 seconds
  • Lecture 9: Environmental Scanning (PESTLE Analysis)
    12 minutes 38 seconds
  • Lecture 10: Environmental Scanning (Porter's Five Forces)
    5 minutes 14 seconds
  • Lecture 11: Environmental Scanning (SWOT Analysis)
    7 minutes 47 seconds
  • Lecture 12: Vision and Mission
    48 seconds
  • Lecture 13: Vision Definition
    2 minutes 27 seconds
  • Lecture 14: Mission Definition
    8 minutes 28 seconds
  • Lecture 15: Goals and Objectives
    7 minutes 37 seconds
  • Lecture 16: Marketing Strategy
    1 minute 14 seconds
  • Lecture 17: STP Concept
    1 minute 30 seconds
  • Lecture 18: STP (Segmentation)
    2 minutes 44 seconds
  • Lecture 19: STP (Targeting)
    9 minutes 20 seconds
  • Lecture 20: STP (Positioning)
    4 minutes 16 seconds
  • Lecture 21: Marketing Mix
    5 minutes 25 seconds
  • Lecture 22: Strategy Formulation
    3 minutes 38 seconds
  • Lecture 23: Corporate Strategies
    6 minutes 34 seconds
  • Lecture 24: Business Strategies
    14 minutes 49 seconds
  • Lecture 25: Function Strategy
    10 minutes 1 second
  • Lecture 26: Marketing Programs
    2 minutes 49 seconds
  • Lecture 27: Implementation Plan
    1 minute 19 seconds
  • Lecture 28: Performance Evaluation Monitoring
    2 minutes 1 second
  • Lecture 29: Financial Information
    30 seconds
  • Lecture 30: Financial Capsule
    2 minutes 8 seconds
  • Lecture 31: Budget
    56 seconds
  • Lecture 32: Sales Projection
    1 minute 27 seconds
  • Lecture 33: Contingency Plan
    4 minutes 46 seconds

Meet your instructor

Ahmed Amin

Ahmed Amin

As a senior management professional with over 24 years of experience in strategic decision-making, business process engineering, quality assurance, and change management in diverse roles across the organizational hierarchy, I participated in many success stories in many multi-national organizations. I'm ready for an executive role in a leading organization, such as executive manager; managing director, or general manager.
I'm a consultant and advisor for some companies in Egypt and made many consultations for some organizations outside Egypt, such as McKinsey & KPMG. I offer them consultations in management, strategies, business model, marketing, sales & HR. I'm also a management, marketing & sales trainer. I got the MBA and will finish the DBA next year. 
I have developed proficiency in charting and implementing organizational blueprint policies aimed at accomplishing organizational and employee growth objectives, the development and preparation of short-term and long-range plans as well as budgets based upon broad organization goals and objectives. I also have expertise in implementing innovative business strategies to create organizational goodwill in the market aimed at retaining/enhancing organizational market share. 

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