Marketing and PR

How to Use AI in Marketing

In this course you will learn:

  • Fundamental AI Concepts: Learn how AI analyzes data and its three main types - Reactive AI, Limited Memory AI, and Deep Learning AI.
  • Advanced AI Applications: Explore Theory of Mind AI, Robotics AI, and Self-aware AI and their impact on marketing.
  • NLP and Generative AI: Understand how Natural Language Processing and Generative AI transform customer interactions and content creation.
  • Marketing Strategy with Chat GPT: Utilize Chat GPT to generate ideas, build detailed marketing plans, and enhance brand presence.
  • Social Media Planning: Create engaging social media strategies using Chat GPT's capabilities.
  • Productivity Boost: Discover 10 practical uses of Chat GPT to enhance overall productivity.
Enroll now

Who takes this course

  1. Marketing Professionals: Managers, strategists, and executives.
  2. Digital Marketers: Online marketers and content creators.
  3. Entrepreneurs and Business Owners.


Course content

18 Lectures • 1 hour 27 seconds
  • Lecture 1: Intro
    58 seconds
  • Lecture 2: How Do we Learn?
    3 minutes 25 seconds
  • Lecture 3: AI Types (Reactive AI)
    2 minutes 15 seconds
  • Lecture 4: AI Types (Limited Memory AI)
    2 minutes 3 seconds
  • Lecture 5: AI Types (Deep Learning AI)
    2 minutes 3 seconds
  • Lecture 6: 3 Types of AI
    1 minute 35 seconds
  • Lecture 7: AI Types of (NLP and Generative AI)
    3 minutes 43 seconds
  • Lecture 8: How to use AI in Marketing? (Generate Ideas)
    6 minutes 6 seconds
  • Lecture 9: How to use AI in Marketing? (Generate Marketing Plans)
    4 minutes 50 seconds
  • Lecture 10: How to use AI in Marketing? (Branding)
    3 minutes 50 seconds
  • Lecture 11: How to use AI in Marketing? (Social Media Platforms)
    5 minutes 8 seconds
  • Lecture 12: How to use AI in Marketing? (Improving the Display of the Output of Chat GPT)
    3 minutes 7 seconds
  • Lecture 13: How to use AI in Marketing? (Creating Scripts)
    7 minutes 15 seconds
  • Lecture 14: Other Uses for Chat GPT
    1 minute 36 seconds
  • Lecture 15: 10 Uses of Chat GPT
    3 minutes 35 seconds
  • Lecture 16: Using Synthesia
    2 minutes 24 seconds
  • Lecture 17: Conclusion
    3 minutes 24 seconds
  • Lecture 18: Tips and Tricks
    3 minutes 10 seconds

Meet your instructor

Yasser Ghallab

Yasser Ghallab

• MBA holder.
• Google adwords Certified Partner
• Leading the Enterprise Digital Marketing team in Vodafone Egypt.(Managing four main functions : Content Communication, Lines and telecom services Sales, Portals management, Self-care services)
• International Trainer
• Highest award in Vodafone Egypt 2012, 2010
• Engineer, Cairo University - Engineering, IT Diploma.
• Demonstrated management leadership ability with staff and budgets.
• Hyperactive, fast learner and a multi-tasker.
• Created the first Online telecom enterprise sales portal in Egypt.
• Created the first facebook based application for consumer self-help in the telecom industry.
• Created the first Machine to Machine portal and self-service online channel in Egypt.
• Created the first telecom social media care world wide.
• Increased the online self-care portal to reduce call center calls 20%.
• Increased the Online payment for enterprise 920%.
• Increased the online revenues 300+% by introducing online services.
• Created the mobile application care portal for Vodafone Egypt consumer and enterprise.
• Introduced the first support model between customer care and online technology.
• Lead more than 20 mega project to launch on time and with the desired quality, from both technology and commercial side.
• Transformed Vodafone Egypt website to be a Socially integrated website.
• Introduced the mobile broadband data solutions in Egypt.
• Designed the first total communication network design to integrate Mobile broadband and ADSL.
• Introduced Voice Messaging, Voice mail, mobile internet , third party SMS, third party MMS services to Vodafone Egypt.

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