Marketing and PR

Influencing Marketing and UGC

In this course, you will learn how to use influencers and user-generated content to promote your brand, choose the right creators, design effective campaigns, collect powerful UGC, measure results, and apply the latest trends to grow your reach and engagement. 

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Who takes this course

Anyone who wants to understand influencer marketing and UGC—especially marketers, small business owners, content creators, and beginners looking to grow their brand online. 

Course content

8 Lectures • 30 minutes 29 seconds
  • Lecture 1: Introduction
    37 seconds
  • Lecture 2: Definition of Influencer Marketing & UGC
    6 minutes 48 seconds
  • Lecture 3: Setting Your Strategy
    3 minutes 9 seconds
  • Lecture 4: How to Find and Collaborate with Influencers
    6 minutes 58 seconds
  • Lecture 5: Encouraging and Using UGC
    3 minutes 36 seconds
  • Lecture 6: Content Planning & Campaign Design
    2 minutes 59 seconds
  • Lecture 7: Measuring Success & Optimization
    2 minutes 41 seconds
  • Lecture 8: Future Trends & Best Practices
    3 minutes 41 seconds

Meet your instructor

Hala Haytham

Hala Haytham

With over 9yrs of experience across Egypt and the UAE, and over 350 success stories, helping brands and creators blend data with creativity to build authentic, high-performing strategies.

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