Introduction to Advertising | Career 180

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Marketing and PR

Introduction to Advertising

In this course you will learn:

The copywriter's role and responsibilities.
How to create a creative brief?
The creative process.
How to write and present your ideas?

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Who takes this course

This course is for students and fresh grads who want to start their careers as a copywriter.

Course content

8 lectures • 45m

Lecture 1: Intro

00:47 sec
Lecture 2: Who is the Copywriter?

01:41 min
Lecture 3: Creative Brief

12:23 min
Lecture 4: Creative Process (Bayer Persona)

05:10 min
Lecture 5: Creative Process (Treatment)

06:09 min
Lecture 6: Rational

05:42 min
Lecture 7: Tips about Content

07:29 min
Lecture 8: Creative Process (Features)

06:01 min

Meet your instructor

Lamis El-Khatieb

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