ع
Search for courses, vacancies, internships
Search for anything: courses, vacancies, internships
Marketing and PR

Introduction to Advertising

In this course you will learn:

  • The copywriter's role and responsibilities.
  • How to create a creative brief?
  • The creative process.
  • How to write and present your ideas?
Enroll now
Who takes this course

This course is for students and fresh grads who want to start their careers as a copywriter.

Course content
8 lectures • 45m

Introduction
1 lectures
  • Lecture 1: Intro
    00:47 sec

The creative process
7 lectures
  • Lecture 1: Who is the Copywriter?
    01:41 min
  • Lecture 2: Creative Brief
    12:23 min
  • Lecture 3: Creative Process (Bayer Persona)
    05:10 min
  • Lecture 4: Creative Process (Treatment)
    06:09 min
  • Lecture 5: Rational
    05:42 min
  • Lecture 6: Tips about Content
    07:29 min
  • Lecture 7: Creative Process (Features)
    06:01 min

Meet your instructor

Lamis El-Khatieb

Senior Copywriter

Visit Linkedin

Recorded Courses Subscription

Start watching our recorded courses in different fields with our great experts

1 Month
EGP 150
  • Full access to all courses
  • Full access to material of courses
  • Engage with course instructors
  • Get certificate of completion
Subscribe Now
3 Months
EGP 400
  • Full access to all courses
  • Full access to material of courses
  • Engage with course instructors
  • Get certificate of completion
Subscribe Now
1 Year
EGP 700
  • Full access to all courses
  • Full access to material of courses
  • Engage with course instructors
  • Get certificate of completion
Subscribe Now

Have Question? Get in touch!

We are happy to answer your question regarding our services and programs that we provide.

Contact us