Marketing and PR
Introduction to Advertising
In this course you will learn:
- The copywriter's role and responsibilities.
- How to create a creative brief?
- The creative process.
- How to write and present your ideas?
This course is for students and fresh grads who want to start their careers as a copywriter.
Course content
8 Lectures
45 minutes 22 seconds
Introduction
-
Intro
47 seconds
How to become a copywriter
-
Who is the Copywriter?
1 minute 41 seconds -
Creative Brief
12 minutes 23 seconds -
Creative Process (Bayer Persona)
5 minutes 10 seconds -
Creative Process (Treatment)
6 minutes 9 seconds -
Rational
5 minutes 42 seconds -
Tips about Content
7 minutes 29 seconds -
Creative Process (Features)
6 minutes 1 second
Meet your instructor
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70
Benefits
- Full access to all courses
- Full access to material of courses
- Engage with course instructors
- Get certificate of completion
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40
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