Marketing and PR

Introduction to Advertising

In this course you will learn:

  • The copywriter's role and responsibilities.
  • How to create a creative brief?
  • The creative process.
  • How to write and present your ideas?

Who takes this course

This course is for students and fresh grads who want to start their careers as a copywriter.

Course content

8 Lectures 45 minutes 22 seconds
Introduction
Introduction
1 Lectures
  • Lecture 1: Intro
    47 seconds
How to become a copywriter
The creative process
7 Lectures
  • Lecture 1: Who is the Copywriter?
    1 minute 41 seconds
  • Lecture 2: Creative Brief
    12 minutes 23 seconds
  • Lecture 3: Creative Process (Bayer Persona)
    5 minutes 10 seconds
  • Lecture 4: Creative Process (Treatment)
    6 minutes 9 seconds
  • Lecture 5: Rational
    5 minutes 42 seconds
  • Lecture 6: Tips about Content
    7 minutes 29 seconds
  • Lecture 7: Creative Process (Features)
    6 minutes 1 second

Meet your instructor

Lamis El-Khatieb

Lamis El-Khatieb

Senior Copywriter

Subscriptions

Start watching our recorded courses in different fields with our great experts

1 Month Subscription
USD 15
Benefits
  • Full access to all courses
  • Full access to material of courses
  • Engage with course instructors
  • Get certificate of completion
1 Year
USD 70
Benefits
  • Full access to all courses
  • Full access to material of courses
  • Engage with course instructors
  • Get certificate of completion
3-Months group subscription
USD 40
Benefits
  • All one month subscription perks
  • Access for three months
  • Access for 3 users