Marketing and PR

Introduction to Advertising

In this course you will learn:

  • The copywriter's role and responsibilities.
  • How to create a creative brief?
  • The creative process.
  • How to write and present your ideas?
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Who takes this course

This course is for students and fresh grads who want to start their careers as a copywriter.

Course content

8 Lectures • 45 minutes 22 seconds
Introduction
Introduction
1 Lectures
  • Lecture 1: Intro
    47 seconds
How to become a copywriter
The creative process
7 Lectures
  • Lecture 1: Who is the Copywriter?
    1 minute 41 seconds
  • Lecture 2: Creative Brief
    12 minutes 23 seconds
  • Lecture 3: Creative Process (Bayer Persona)
    5 minutes 10 seconds
  • Lecture 4: Creative Process (Treatment)
    6 minutes 9 seconds
  • Lecture 5: Rational
    5 minutes 42 seconds
  • Lecture 6: Tips about Content
    7 minutes 29 seconds
  • Lecture 7: Creative Process (Features)
    6 minutes 1 second

Meet your instructor

Lamis El-Khatieb

Lamis El-Khatieb

Senior Copywriter

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